Cyber Monday Deal: Up to 60% off InvestingProCLAIM SALE

Microsoft search engine Bing to focus on PC search market - CEO

Published 28/09/2017, 01:08
© Reuters. Microsoft CEO Satya Nadella speaks during a Reuters Newsmaker event in New York
MSFT
-
GOOGL
-
AABA
-
AAPL
-
AMZN
-
GOOG
-

By Angela Moon

NEW YORK (Reuters) - Microsoft Corp (O:MSFT) Chief Executive Officer Satya Nadella said on Wednesday the company's search engine, Bing, will focus on expanding in the PC search market after losing its deal with Apple Inc's (O:AAPL) voice assistant Siri.

"Bing is a big business growing at a strong double-digit rate, and we see a significant opportunity for us even on the PC side," Nadella said at a Reuters newsmaker event in New York.

Earlier this week, Apple said it would replace Bing as its default search engine for Siri on iOS and Spotlight on Mac with Alphabet Inc's (O:GOOGL) Google.

Bing, the second-largest search engine in the United States, was the default engine for Siri since 2013. It is still the search engine that powers Yahoo! Inc (NASDAQ:AABA), AOL and Amazon.com Inc (O:AMZN).

© Reuters. Microsoft CEO Satya Nadella speaks during a Reuters Newsmaker event in New York

In the company's most recent quarterly earnings report, Microsoft said its search advertising revenue grew 8 percent year-to-year.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.