Benzinga - by Aaron Bry, Benzinga Editor.
Raising Cane’s Chicken Fingers is opening a new Post Malone and Dallas Cowboys-themed restaurant.
Malone, who grew up near Grapevine, Texas, is a Cowboys football fan.
What Happened: Raising Cane’s is revamping an existing location in the Dallas region. The new restaurant is adorned with Post Malone memorabilia, plus the signature blue and silver of the Cowboys franchise.
This isn't Post Malone’s first collaboration with a major brand. In 2018, the singer joined forces with Crocs, Inc (NASDAQ: CROX) for a Post Malone-inspired show. The company also released at least seven different pairs of Posty Crocs.
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Swift Success: Brands remain eager to build relationships with celebrities to help raise awareness. The NFL, for example, changed its bio on different social media platforms to market to Taylor Swift fans who have tuned into games since the pop star began seeing NFL star Travis Kelce.
Similarly, Starbucks Corp (NADSAQ: SBUX) created Swift playlists and played her music throughout some of its stores in an effort to sell coffee to Swifties.
Now Read: AMC Entertainment Prints Bullish Patterns Ahead Of 'Taylor Swift: The Eras Tour' Release: What To Watch
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