UNITED STATES - FIFA has struck a deal granting Netflix (NASDAQ:NFLX) exclusive rights to stream the 2027 and 2031 FIFA Women's World Cups in the United States. This agreement marks the first time Netflix has acquired the complete rights to a major sports competition, underscoring the growing prominence of the women's tournament.
The partnership will enable fans in the U.S., including Puerto Rico, to watch every match live in all languages. Netflix plans to enhance the viewing experience with comprehensive coverage and studio shows featuring top-tier talent for both English and Spanish broadcasts.
FIFA President Gianni Infantino hailed the agreement as a testament to the value of the FIFA Women’s World Cup and a milestone for the global women's game. "Netflix has shown a very strong level of commitment to growing women’s football," Infantino stated. He emphasized the potential for this partnership to elevate the sport's profile ahead of the tournaments.
Netflix Chief Content Officer Bela Bajaria expressed enthusiasm for bringing the tournament to the streaming service, highlighting the aim to celebrate the players and the sport's evolving culture and fanbase.
The deal also includes the production of exclusive documentary series leading up to the 2027 and 2031 tournaments, focusing on the stories of top players and the expansion of women's football globally. Netflix has previously delved into football storytelling, with successful documentaries on various aspects of the sport.
With this historic arrangement, the 2027 FIFA Women's World Cup in Brazil, set from June 24 to July 25, and the 2031 edition, with its host nation yet to be announced, are poised for unprecedented reach and engagement in the U.S. market.
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