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M&S keeps crown as UK's favourite supermarket, says survey

Published 26/02/2024, 14:07
Updated 26/02/2024, 14:07
© Reuters.  M&S keeps crown as UK's favourite supermarket, says survey

Proactive Investors - Marks & Spencer (LON:MKS) has come out tops for the third year running in a survey of consumers’ favourite supermarkets carried out by Which?

Own label ranges, fresh products customer service and store appearance all scored highly and enabled it to hold to its leading position despite challenges from cheaper rivals.

Aldi was second and led the challenge from the discount grocery chains, with value for money often cited as the reason for its being chosen.

John Lewis arm Waitrose was in third place with its perceived quality offering outweighing the hefty price tag.

Worst rated for the in-store experience were the Asda and Morrisons, the two chains taken over recently in highly leveraged or debt-financed deals

On a value-for-money rating, the pair scored two stars, said Which?

Iceland won the online battle while Aldi failed to replicate its in-store popularity and scored lowly across all online categories said the consumer group.

Read more on Proactive Investors UK

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