Join +750K new investors every month who copy stock picks from billionaire's portfoliosSign Up Free

Microsoft To Unveil New Surface Devices At Redmond Event

Published 20/05/2024, 17:03
© Reuters.  Microsoft To Unveil New Surface Devices At Redmond Event

Benzinga - by Shivani Kumaresan, Benzinga Staff Writer.

Microsoft Corp. (NASDAQ:MSFT) is set to reveal new hardware and software for consumer devices at an event on its Redmond, Washington campus on Monday.

Reuters reported that the announcement will include new versions of the Surface Pro tablet and Surface Laptop, both of which will feature Qualcomm Inc (NASDAQ:QCOM) chips based on Arm Holdings PLC (NASDAQ:ARM) architecture.

Qualcomm Snapdragon X Elite chips, equipped with a neural processing unit, will power the new devices, enhancing AI-focused applications like Microsoft’s Copilot software.

This move marks a significant shift from Intel Corp (NASDAQ:INTC), whose processors have long dominated the PC market, towards lower-power Arm components vying for a share in Windows PCs.

This showcase comes just a day before Microsoft’s annual developer conference. Microsoft aims to solidify its position in the burgeoning market for consumer-friendly AI tools, a field in which it gained an early lead through its partnership with OpenAI.

Also Read: Microsoft Unveils AMD-Powered AI Chips To Rival Nvidia: Report

OpenAI and Alphabet Inc. (NASDAQ:GOOGL) recently presented competing AI technologies capable of real-time, interruptible voice responses.

Google’s updates include several new generative AI features for its search engine, underscoring the fierce competition among tech giants to lead in AI innovation.

The PC industry faces growing competition from Apple Inc. (NASDAQ:AAPL), which has seen success with its Arm-based custom chips, offering Macs enhanced battery life and performance.

In response, Microsoft has partnered with Qualcomm since 2016 to transition Windows to Arm’s architecture.

However, Qualcomm’s exclusivity on Windows devices ends this year, potentially opening the market to other chipmakers like Nvidia Corp (NASDAQ:NVDA).

Microsoft stock has gained more than 30% in the past 12 months. Investors can gain exposure to the stock via Technology Select Sector SPDR Fund (NYSE:XLK) and IShares U.S. Technology ETF (NYSE:IYW).

Price Action: MSFT shares are trading higher by 1.11% at $424.86 at the last check Monday.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Read Next: Microsoft’s Game-Changer! Reportedly Shifts ‘Call Of Duty’ To Game Pass Subscription

Photo via Microsoft

© 2024 Benzinga does not provide investment advice. All rights reserved.

Read the original article on Benzinga

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.