LONDON - MicroSalt plc (AIM: SALT), the company behind a full-flavor natural salt with about half the usual sodium content, announced it has landed several bulk purchase orders, including from a new business-to-business (B2B) client.
One of the world's largest manufacturers of food, beverages, and snacks, referred to as Customer C, has placed its first order for around 50,000 pounds of MicroSalt® following extensive testing across various product lines. The initial use of MicroSalt is scheduled for November in one of Customer C's leading food products. Discussions with the customer suggest annual usage could surpass 200,000 pounds. MicroSalt also expects additional orders for its product to be used in a popular cereal brand and energy bars by early 2025.
Furthermore, Customer B, which operates under Customer C in Mexico and is one of MicroSalt's longstanding B2B customers, has ordered an additional 63,860 pounds of MicroSalt for delivery in January 2025. This order is projected to reach an annual total of around 640,000 pounds.
In addition, a new B2B client, part of one of the largest spice and ingredient companies in Canada, has placed two orders totaling approximately 3,000 pounds of MicroSalt to be incorporated into their lower sodium seasoning production.
Rick Guiney, CEO of MicroSalt, expressed enthusiasm over the new substantial order to replace traditional salt in a major product line, which adds to the lines already launched with a globally recognized customer. Guiney also noted the company's growing traction within the spice and ingredient sector and the positive outcomes from their participation in the SIAL event in Paris the previous week.
These developments indicate a growing market interest in healthier seasoning alternatives and MicroSalt's expanding footprint in the food industry. The information for this report is based on a press release statement from MicroSalt plc.
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