🚀 ProPicks AI Hits +34.9% Return!Read Now

Iceland Foods joins UK supermarket rivals in cutting prices

Published 18/07/2023, 00:19
© Reuters. FILE PHOTO: People walk past an Iceland store in London, Britain. Picture taken March 2, 2020. REUTERS/Henry Nicholls/File Photo
TSCO
-

LONDON (Reuters) - Iceland Foods on Tuesday became the latest supermarket group in Britain to announce food price cuts, in a further sign that a surge in food inflation over the last year could be abating.

Stubbornly high inflation has become a major political issue in Britain as it outstrips pay growth, and supermarket chains have had to defend themselves against claims they are profiteering from a cost-of-living crisis.

All of Britain's major food retailers, including market leader Tesco (LON:TSCO), Sainsbury's and Marks & Spencer, have announced price cuts of some staple items in recent weeks - moves closely watched not just by consumers but also by the Bank of England and lawmakers.

Iceland Foods, which specialises in frozen foods and trades from over 950 stores and online, said it had cut the prices of 500 household essentials.

Reduced items include a pack of 15 Youngs fish fingers, cut to 2.0 pounds ($2.62) from 3.50 pounds, McCain home chips (2.25 kg), cut from 5.0 pounds to 4.25 pounds, and Iceland chicken breast fillets (600g), cut from 4.0 pounds to 3.60 pounds.

Official data for UK inflation in June will be published on Wednesday. It was running at 8.7% in May, the highest rate among the world's big rich economies, with food and drink inflation at 18.3%.

Governments across Europe have been struggling with high inflation. Last month the French government secured a pledge from 75 food companies to cut prices on hundreds of products. Hungary, meanwhile, has imposed mandatory price cuts.

While the UK government has raised concerns about soaring food prices it has said it is not considering imposing price caps.

© Reuters. FILE PHOTO: People walk past an Iceland store in London, Britain. Picture taken March 2, 2020. REUTERS/Henry Nicholls/File Photo

Last week, the Institute of Grocery Distribution cautioned that while food price inflation in Britain will decline through the remainder of 2023 it will still be about 9% in December.

($1 = 0.7646 pounds)

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.