Benzinga - by Franca Quarneti, Benzinga Staff Writer.
Electronic Arts Inc (NASDAQ: EA) CEO Andrew Wilson has hinted at the potential development of an EA Sports metaverse, revealing strategic plans during an earnings call.
In response to inquiries about integrating the diverse sports communities under EA into a metaverse, Wilson provided insights into the company's approach.
Stressing the vast scale of the EA player community, exceeding 700 million users, and the significance of EA Sports, Wilson emphasized its recognition as "one of the most recognizable and recognized sports brands."
During the Q&A session, Wilson talked about the "meaningful opportunity" presented by the interconnected relationships within the EA Sports community.
According to the CEO, Players spend an average of 90 minutes per session within EA games, engaging deeply with their friend units, and subsequently sharing, creating content, and watching experiences on various platforms. Wilson expressed confidence in harnessing the power of this community both within and outside the games, aligning with EA's core strategy.
While refraining from making an official announcement, Wilson teased the audience, stating, "So best I can say is: watch this space." This cautious yet optimistic approach contrasts with the more extravagant metaverse propositions from other companies.
EA's success in the sports gaming sector was evident in its recent earnings report, with net bookings reaching $2.37 billion and net revenue at $1.945 billion for the quarter ending December 31, 2023.
EA Sports FC surpassed expectations with 7% year-over-year growth, and Madden continued to be a revenue driver with 5% year-over-year net bookings growth.
With live services constituting 73% of EA's business, the company aims to capitalize on the thriving engagement within its gaming community, signaling a strategic move towards a potential EA Sports metaverse.
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