Proactive Investors - Apple Inc (NASDAQ:AAPL) is expected to open half a percentage point lower when US markets open on Friday, reflecting the damp squib that has been its iPhone 16 launch.
The new handset will be available in store from today, but reception to the product has been decidedly mixed.
In its review, The Verge called it “one of the most unfinished products Apple has ever shipped”.
While iPhone 16 buyers will be able to enjoy a slightly better camera and an extra button on the side of the device, they will not be privy to the much-hyped ‘Apple Intelligence’ artificial intelligence features.
That’s because these features, which will include a ChatGPT-powered Siri virtual assistant, an AI-powered writing assistant and some other bits and pieces sprinkled throughout the operating system, will come via a series of software updates starting from October.
Whether these incremental upgrades will be enticing enough for iPhone users to drop $799 minimum (£799 in the UK) on the device en masse remains to be seen.
The latest range of Apple Watch and AirPod devices also hit the stores today.