By Claire Ruckin
LONDON (Reuters) - European commercial banks are actively managing loan exposure and are more willing to sell loans for stressed and distressed companies quickly in Europe's secondary market as distressed investors line up to buy the loans.
The recent boom in distressed debt investing in Europe after an influx of US investors, means that banks are able to get better prices for loans to struggling companies as distressed investors compete to buy the paper.
Commercial banks were previously 'buy and hold' investors, particularly to domestic companies that they had close ties with, and were reluctant to sell loans for fear of damaging relationships with top local borrowers.
Banks are now able to make quick decisions to sell loans for troubled companies, such as listed Spanish media giant Promotora de Informaciones (Prisa)
"Until now banks were holding paper and never selling but that has all changed. One of the main drivers is the price they can now fetch as a result of the distressed funds coming over to Europe," a banker said.
European commercial banks' more pro-active approach to selling loans started in mid-2011 after regulators stepped up pressure on banks to strengthen their capital buffers.
Many European banks chose to sell loans in large portfolio sales to free up capital, rather than raise expensive equity. This weakened the relationship between bank and borrower and banks are now willing to sell out of loans to companies after bad news to limit future losses.
Banks' changing attitudes were first seen at the end of 2013, when French banks sold out of struggling French retailer Vivarte.
"We saw the French banks selling out of Vivarte and getting a great price for the loans. When we saw the French banks selling in the 80's we should have sold. It is now trading in the 40's," an institutional loan investor said.
Banks also quickly sold out of Europe's biggest parking management firm Apcoa quickly in late 2013 - mostly to distressed investor Centerbridge - in a move that will see French private equity firm Eurazeo lose control of the company.
This year, banks have also sold loans in vending machine business Autobar in March before lenders hired Houlihan Lokey to advise on a potential restructuring of the company's 800 million euro (663.67 million pounds) debt.
Loans in UK services provider PHS were also sold at the same time as a potential debt restructuring loomed. The company is trying to negotiate a covenant waiver with its lenders.
PRISA SALE
Several banks are selling loan exposure to Prisa, which restructured nearly 3 billion euros of debt with its creditors in December.
As part of the agreement, Prisa committed to reduce its debt by a further 900 million euros by 2015 and by another 600 million euros by 2016 by various options including debt buy-backs.
"Banks are selling some of their exposure in Prisa now as they can get a good price. This also pushes up the price at which the company might conduct a debt buyback," a loan trader said.
BNP Paribas sold a 50 million euro block of loans in Prisa's tranche 2 and tranche 3 debt in an auction last Friday, banking sources said. The paper sold at around 75-80 percent of face value.
BNP owns around 100 million euros of Prisa's debt. HSBC is one of the largest debt holders, with a position of around 500 million euros, bankers said.
The auction follows a similar sale by Spain's Novagalicia Bank of around 33 million euros of Prisa's tranche 2 and 3 loans earlier this month for around 77.5 percent of face value.
Prisa's loan pricing rose to 76.8 percent of face value on Monday, compared to 69 percent of face value at the beginning of March, according to Thomson Reuters LPC data.
(Editing by Tessa Walsh)