Cyber Monday Deal: Up to 60% off InvestingProCLAIM SALE

GT Advanced says fell victim to 'bait-and-switch' by Apple

Published 07/11/2014, 23:30
Updated 07/11/2014, 23:40
© Reuters A logo of Apple is seen in an illustration photo in Sarajevo

By Noel Randewich

SAN FRANCISCO (Reuters) - Apple Inc pulled a "bait and switch" move to force GT Advanced Technologies into a money-losing deal to supply the iPhone maker with sapphire, according to an affidavit by a senior executive at the company.

In documents unsealed on Friday by a U.S. Bankruptcy Court in Springfield, Massachusetts, GT Advanced Chief Operating Officer Daniel Squiller says Apple offered what would have been GT Advanced's largest sale ever and then changed the terms of the agreement after it was too late for the smaller company to pursue other opportunities.

GT Advanced, a maker of sapphire furnaces that supplied sapphire material to Apple for its smartphone screens, filed for Chapter 11 protection on Oct. 6 and refused to publicly explain why it had imploded, citing confidentiality clauses in its Apple contracts.

In a deal struck last year, GT Advanced outfitted a plant owned by Apple in Mesa, Arizona with furnaces that it would use to make scratch-resistant sapphire exclusively for Apple.

"With a classic bait-and-switch strategy, Apple presented GTAT with an onerous and massively one-sided deal in the fall of 2013," Squiller wrote.

In another document unsealed on Friday, Apple called GT Advanced's accusations "scandalous and defamatory".

At the start of negotiations, Apple offered to buy 2,600 sapphire growing furnaces from GT Advanced, which GT Advanced would operate on behalf of Apple, the "ultimate technology client to land," according to Squiller.

"In hindsight, it is unclear whether Apple even intended to purchase any sapphire furnaces from GTAT," he wrote.

But after months of hard negotiating, Apple offered a deal under which it would shift away economic risk by lending GT Advanced the money to build the furnaces and grow the sapphire, and then sell it exclusively to Apple for les than market value, Squiller wrote.

GT Advanced was effectively forced to accept the unfair deal in October 2013 because its intense negotiations with Apple had left it unable to pursue deals with other smartphone makers, he said.

"These statements are intended to vilify Apple and portray Apple as a coercive bully," Apple said in its separate filing.

It said GT Advanced was eager to make a deal, and pointed to a jump of over 20 percent in the shares of GT Advanced after it was unveiled.

© Reuters. A logo of Apple is seen in an illustration photo in Sarajevo

In November of last year, GT Advanced Chief Executive Officer Tom Gutierrez told analysts on a quarterly conference call the company was "very pleased" to have made the agreement to supply sapphire to Apple.

(Reporting by Noel Randewich; Editing by Bernard Orr)

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.