Benzinga - Shiba Inu's (CRYPTO: SHIB) Shibarium on Wednesday announced it has teamed up with Italy-based fast food franchise Welly to enhance the dining experience using blockchain technology.
This collaboration aims to bring unparalleled transparency, incentives, and customer engagement to the fast-food sector.
Such innovative collaborations in the digital assets domain will be a central topic of discussion at Benzinga's Future of Digital Assets conference on Nov. 14. The event promises to offer insights into the evolving dynamics of the digital asset world, especially as blockchain technology continues to reshape various industries.
Welly, positioned as the pioneering Web3 business built on Shibarium, is set to operate its initial restaurant in Naples, Italy.
The venture has the backing of the SHIB community and the Shibarium blockchain, which will oversee the restaurant's operations, customer loyalty programs, and food-based incentives, according to a press release shared with Benzinga.
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Plans are already in motion to expand the Welly franchise both within Italy and globally.
The Shibarium blockchain will play a pivotal role in Welly's operations, including the ability to trace food from the farm to the table.
Initially, Welly's menu will feature burgers, fried chicken sandwiches, and fries, with plans to introduce vegan and gluten-free options.
Shiba Inu Lead Developer, Shytoshi Kusama, expressed his enthusiasm for the collaboration, stating, "Blockchain, especially a robust one like Shibarium, can enhance almost every facet of the restaurant experience."
He further emphasized Shibarium's potential to streamline processes and incentivize every stage of the fast-food franchise process.
Stefano Guglielmini, a member of the development team, highlighted the shared vision of the collaboration, emphasizing that "Web3 is not just a technology but a philosophy reshaping collaboration and creation."
Shibarium is a Layer 2 blockchain built on Ethereum.
It supports the broader Shiba Inu Ecosystem, which includes the SHIB and Leash tokens, SHIBOSHI NFTs, SHIB The Metaverse, the ShibaSwap DEX, and the Shiba Eternity game.
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