Benzinga - Renowned fintech startup Lanistar is proud to announce the latest update to its mobile payment app, which introduces a groundbreaking feature allowing Brazilian users to seamlessly buy and sell a diverse range of cryptocurrencies directly within the Lanistar app.
In line with its commitment to revolutionizing the future of finance and empowering its users, Lanistar now provides an all-encompassing, fully crypto-compatible mobile finance platform for all customers in Brazil. By embracing cryptocurrency as a viable financial solution, Lanistar aims to cater to the financially underserved and foster financial inclusivity.
Merton Smith, Chief Commercial Officer at Lanistar, emphasized the significance of the virtual card technology, stating, “The plastic-free virtual cards, it gives us that flexibility that we're not simply bolted to a table like a terminal in a fixed format: we're virtual. So wherever users go, the virtual goes too”.
Smith further explained, “So, you know, we're embracing crypto, and crypto is an example where there's no- you know, it's definite, it's defined, it's there. I think that we serve the underbanked, the underserved people who don't feel like they are represented by these traditional banking institutions. And I think crypto is one of the things that people have turned to as an alternative to these systems”.
Cryptocurrency has been at the forefront of financial discussions since the creation of Bitcoin in 2009, as a response to the global financial crisis of the preceding year. However, it is only in recent years that this technology has gained widespread acceptance and understanding. Supported by influential figures like Elon Musk and endorsed as a payment option by prominent brands such as Gucci and Starbucks, cryptocurrency now boasts a more diversified range of real-world applications.
Moreover, the inherent security provided by blockchain technology has attracted a significant number of individuals dissatisfied with their national banking systems. As a result, they are actively seeking alternatives, and Lanistar aims to provide them with an easily accessible solution.
Jeremy Baber, CEO of Lanistar, expressed the company's commitment to user-friendly functionality, stating, “The layout is simple, straightforward. Some exchanges, fill the screen with information, it's overwhelming, and that can make new investors nervous. With Lanistar, our goal is to make something that anyone can use. Where users can just log on, tap a few buttons, and their chosen crypto is there, in their account. That's the goal”.
The Lanistar app, along with its current cryptocurrency functionality, is now available in Brazil, with plans to expand to the UK and other LATAM regions later this year. In the upcoming months, Lanistar will introduce additional features, including a comprehensive crypto exchange offering, enabling seamless sending and receiving of funds—a complete "AnyMoney'' solution.
This post was authored by an external contributor and does not represent Benzinga's opinions and has not been edited for content. This content contains sponsored advertising content and is for informational purposes only and not intended to be investing advice. Cryptocurrency is a volatile market; do your independent research and only invest what you can afford to lose. New token launches and small market capitalization coins are inherently more risky than large cap cryptocurrencies. These tokens are subject to larger liquidity and market risks.
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