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Weibo shares target cut by BofA on ad revenue concerns

EditorEmilio Ghigini
Published 23/08/2024, 12:34
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On Friday, BofA Securities adjusted its outlook on Weibo Corp (NASDAQ:WB) shares, reducing the price target to $8.30 from the previous $8.60. The firm has sustained its Underperform rating on the Chinese social media giant.

The revision follows Weibo's second-quarter financial performance, which showed a 1% year-over-year decline in top-line revenue, amounting to $438 million, aligning with consensus expectations.

Advertising revenue, a critical component of Weibo's income, fell by 3% year-over-year, or 1% on a constant currency basis, slightly underperforming against projections. This dip was attributed to a challenging macroeconomic environment. On a brighter note, Value-Added Services (VAS) revenue saw a 15% year-over-year increase, bolstered by a rise in SVIP membership revenue following the introduction of premium SVIP features.

Despite the revenue challenges, Weibo succeeded in marginally expanding its operating margin and maintaining a flat year-over-year non-GAAP Net Profit Margin (NPM). The company's efforts to reduce costs, including a 5% year-over-year decrease in expenses due to lower personnel costs, contributed to this stability. Impressively, Weibo's non-GAAP net income reached $126 million, surpassing the consensus estimate of $114 million.

Looking ahead, BofA Securities anticipates that Weibo's advertising revenue, on a constant currency basis, will continue to face headwinds in the second half of the year. This outlook is more pessimistic than previous expectations, which projected a return to positive growth. Nonetheless, the firm expects Weibo to maintain its margin outlook for 2024, thanks to the company's cost optimization strategies.

The slight adjustment to the price target reflects lowered profit estimates, while the Underperform rating is maintained due to the deteriorating advertising revenue outlook.

InvestingPro Insights

Investors seeking a deeper understanding of Weibo Corp's financial health can consider the latest data from InvestingPro. The company's market capitalization stands at $1.89 billion, with an attractive price-to-earnings (P/E) ratio of 6.63. Notably, Weibo's gross profit margin over the last twelve months leading up to Q1 2024 is impressively high at 78.45%, showcasing the company's ability to maintain profitability despite revenue challenges.

From the perspective of investment value, Weibo's shares are trading at a low earnings multiple, which, according to InvestingPro Tips, suggests potential undervaluation relative to near-term earnings growth. Additionally, the company's valuation implies a strong free cash flow yield, which can be an indicator of financial flexibility and the ability to invest in growth opportunities. With analysts predicting the company will be profitable this year and considering that the company holds more cash than debt, Weibo presents an interesting case for investors who prioritize balance sheet strength.

InvestingPro offers a range of additional tips to help investors make informed decisions. Currently, there are 10 more InvestingPro Tips available for Weibo Corp, which can be accessed for further detailed analysis. Interested readers can explore these insights to gain a comprehensive view of the company's financial standing and future prospects.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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