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ULTA stock struggles with rising competition from Sephora, AMZN, says TD Cowen

EditorEmilio Ghigini
Published 23/09/2024, 11:56
ULTA
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On Monday, ULTA Beauty (NASDAQ: ULTA) stock received a rating adjustment from TD Cowen, moving from Buy to Hold. The firm has set a price target for ULTA shares at $395.00. The shift in rating comes as the stock reached the previously established price target, and the firm anticipates challenges that may impact ULTA's market performance in the near future.

TD Cowen cites several reasons for the downgrade, including increasing promotional intensity and growing distribution points for competitors such as Sephora and Amazon (NASDAQ:AMZN). Additionally, the normalization of the beauty category is expected to continue over the next year, potentially affecting ULTA's market position.

The analyst from TD Cowen also noted that the valuation of ULTA appears full, referencing a significant expansion in the stock's price-to-earnings ratio. Since early August, ULTA's P/E ratio has expanded fourfold to 16 times, alongside a 15% increase in the stock's price and an 11% cut in estimates.

The concerns raised by TD Cowen suggest that ULTA may face headwinds as it approaches its October Investor Day. The firm points out a lack of catalysts and upside to estimates, which could influence the company's stock performance in the coming months.

ULTA Beauty's stock performance and valuation will continue to be monitored by investors as the company navigates the competitive landscape and prepares for its upcoming Investor Day in October. The latest rating and price target from TD Cowen reflect a cautious outlook for the beauty retailer's near-term prospects.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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