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UBS raises Meta Platforms shares target citing AI and ad revenue outlook

EditorEmilio Ghigini
Published 01/08/2024, 08:10
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On Thursday, UBS made a slight adjustment to its price target for Meta Platforms Inc. (NASDAQ: NASDAQ:META) shares, raising it to $635 from the previous $630, while reaffirming its Buy rating on the stock.

The adjustment follows UBS's modest increase in ad revenue estimates for the years 2025 and 2026, which had already seen a forecast raise of approximately 2% in earlier reports.

The firm's projections for Meta's GAAP diluted earnings per share (EPS) for 2025 and 2026 have been updated to reflect a 2% increase for 2025 and a 1% decrease for 2026.

The latter change is primarily attributed to heightened capital expenditures (CapEx) expected for 2025. UBS highlighted that the most significant takeaways from the recent earnings call were the clarifications on issues that had previously cast uncertainty on Meta's shares.

According to UBS's analysis, there will be minimal deceleration in ad revenue in the second half of the year, with foreign exchange neutral (FXN) year-over-year growth comparisons becoming tougher by approximately 800 basis points from the second to the third quarter of 2024. The guidance suggests a minor deceleration of around 100 basis points.

Furthermore, the firm pointed to the transparency regarding increased capital expenditures, as Meta's CEO Mark Zuckerberg had previously indicated in interviews that investors should anticipate a rise in the CapEx budget. The updated guidance for 2024 confirms this increase and signals a "significant" step-up for 2025.

Another focal point for UBS was the potential for monetization of Meta's generative AI (genAI) technology and the products that may emerge from it. The timeline for these developments could play a crucial role in the company's financial performance and investor interest.

In other recent news, Meta Platforms Inc. has seen a series of positive assessments from analyst firms. UBS reaffirmed its Buy rating on Meta, raising its price target to $635 from the previous $630. This adjustment followed an increase in ad revenue estimates for the years 2025 and 2026.

Similarly, BMO Capital maintained a Market Perform rating on Meta but increased the price target to $475 from $450, citing the company's third-quarter revenue guidance for 2024 and the robustness of Meta's Content Creator strategy.

Oppenheimer, JMP Securities, Jefferies, Guggenheim, and RBC Capital have all raised their price targets for Meta, citing robust revenue growth and promising investments in artificial intelligence (AI).

Oppenheimer's new price target for Meta is $615, while JMP Securities increased theirs to $550.

Jefferies, Guggenheim, and RBC Capital raised their price targets to $600, $600, and $570, respectively. These recent developments highlight the increasing investor interest in Meta's AI initiatives and its potential to drive future growth.

InvestingPro Insights

As Meta Platforms Inc. navigates through a period of strategic investments and product innovation, current market data from InvestingPro underscores the financial robustness and future potential of the company. Meta's impressive gross profit margin, which stands at 81.5% for the last twelve months as of Q1 2024, highlights the company's ability to maintain profitability despite significant investments in new technologies. With a market capitalization of $1.2 trillion and a forward-looking P/E ratio of 24.9, Meta is trading at a valuation that reflects both its current earnings power and its growth prospects.

InvestingPro Tips reveal that Meta holds more cash than debt on its balance sheet and that analysts have revised their earnings upwards for the upcoming period, signaling confidence in the company's financial health and its ability to surpass market expectations. Moreover, Meta's cash flows are robust enough to sufficiently cover interest payments, ensuring financial stability. For investors seeking detailed analytics and additional insights, there are 12 more InvestingPro Tips available for Meta, providing a comprehensive outlook on the company's financials and market position.

Considering UBS's recent price target adjustment and the anticipated capital expenditures, these metrics provide a broader context for evaluating Meta's investment potential. The company's trading at a high Price / Book multiple of 8.05 confirms its standing as a prominent player in the Interactive Media & Services industry, while the revenue growth of 21.62% over the last twelve months indicates a strong trajectory for future performance. As Meta continues to explore the monetization of its generative AI technology, these financial indicators will be key for investors monitoring the company's progress.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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