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Snap stock target raised, neutral rating continued on improved execution

EditorNatashya Angelica
Published 30/10/2024, 14:28
© Reuters.
SNAP
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Wednesday, an analyst from B.Riley adjusted the stock price target for Snap Inc (NYSE: NYSE:SNAP) to $12.00, up from the previous $11.00, while maintaining a Neutral rating on the company's shares. The revision follows Snap Inc.'s recent performance, which surpassed consensus expectations, indicating a stronger execution compared to what analysts had anticipated.

The company's fourth-quarter outlook, however, is projected to be conservative in terms of revenue. This cautious stance is attributed to potential disruptions from the launch of Simple Snapchat in selected markets and to its users. Moreover, there is a concern regarding the company's exposure to upper funnel ad spend in what is traditionally a robust fourth quarter for advertising.

Management's remarks point to ongoing efforts in growing user engagement and increasing monetization through advertising stack enhancements. Nevertheless, B.Riley notes that it is too early to determine the profit and loss impact of these initiatives.

Despite the positive performance, the analyst suggests that Snap Inc.'s current valuation, standing at 21.4 times enterprise value to adjusted EBITDA, is considered full. Consequently, the firm has decided to maintain a cautious stance and remain on the sidelines for the time being. The revised price target reflects a balance between the recent positive developments and the uncertainties that lie ahead for the social media company.

In other recent news, Snap Inc. has been a focus of multiple analyst revisions following its third-quarter earnings report. The company showcased revenues meeting expectations and an adjusted EBITDA surpassing earlier projections.

However, Snapchat+ subscriptions fell slightly short of expectations at 12 million, indicating a decelerating growth. Snap's Direct Response (DR) advertising continues to be a strong performer, showing a year-over-year growth of 16%. On the other hand, there has been a noticeable slowdown in brand spending, particularly from the retail and technology sectors.

Piper Sandler, Cantor Fitzgerald, and Truist Securities, among others, have adjusted their price targets for Snap, reflecting a range of views on the company's performance. JPMorgan (NYSE:JPM) maintained an Underweight rating, pointing to ongoing pressure in brand spending and the need for consistent execution to drive revenue.

In addition to these, Snap announced a $500 million stock buyback program, demonstrating its confidence in its financial health. These are among the recent developments at Snap Inc.

InvestingPro Insights

To complement the analyst's perspective, recent data from InvestingPro provides additional context for Snap Inc.'s financial position. The company's market capitalization stands at $18.07 billion, reflecting its significant presence in the social media landscape. Snap's revenue for the last twelve months as of Q2 2023 reached $4.98 billion, with a notable revenue growth of 11.08% over the same period.

InvestingPro Tips highlight that Snap operates with a moderate level of debt and its liquid assets exceed short-term obligations, which aligns with the company's ability to invest in growth initiatives mentioned in the article. However, it's worth noting that Snap is not currently profitable, with a negative P/E ratio of -16.66 for the last twelve months as of Q2 2023.

Interestingly, despite the current lack of profitability, InvestingPro Tips indicate that analysts predict the company will be profitable this year. This forecast could be related to the management's efforts to grow user engagement and increase monetization, as discussed in the article.

For investors seeking a more comprehensive analysis, InvestingPro offers 5 additional tips for Snap Inc., providing a deeper understanding of the company's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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