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Ross Stores stock target raised by Wells Fargo on brand mix strategy

EditorTanya Mishra
Published 23/08/2024, 12:14
ROST
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Wells Fargo (NYSE:WFC) has adjusted its outlook on Ross Stores, Inc. (NASDAQ: NASDAQ:ROST), raising the price target from $160.00 to $175.00, while maintaining an Overweight rating on the stock.

The decision comes as Ross Stores shifts its strategy towards offering a greater mix of branded merchandise aimed at attracting higher-income, value-seeking consumers.

This strategic move has been credited with driving robust comparable store sales growth since the second half of 2023, although it has also presented challenges for margins due to the change in merchandise mix.

The company plans to enhance its value offerings in the second half of the year by increasing the mix of branded goods at attractive prices, which is anticipated to lead to a step down in merchandise margins in the upcoming quarters.

Despite these margin pressures, Ross Stores' guidance for the third and fourth quarters of the year aligns with current market expectations. The company's projections for earnings per share range between $1.35 and $1.41 for the third quarter and $1.60 to $1.67 for the fourth quarter, matching the consensus of $1.38 and $1.67, respectively. The management's expectation for comparable store sales growth of 2-3% in the second half also meets the estimates set by analysts.

Ross Stores' management underscores that, although the increase in branded merchandise and competitively priced items will likely continue to affect merchandise margins in the second half, efficiency initiatives are underway.

In other recent news, Ross Stores reported a surge in its second-quarter earnings per share to $1.59, exceeding analyst estimates. The company's revenue also saw a 7% year-over-year increase, hitting $5.3 billion, and surpassing expectations.

Comparable store sales experienced a 4% uptick compared to the same period last year. Following these results, BofA Securities increased their price target for Ross Stores to $180, maintaining a Buy rating, while Evercore ISI raised their target to $175, holding an Outperform rating. The company has also provided an upbeat forecast for the full fiscal year 2025, projecting earnings per share between $6.00 and $6.13.

InvestingPro Insights

As Ross Stores, Inc. (NASDAQ: ROST) refines its strategic approach to attract a higher-income consumer base, real-time data and insights from InvestingPro provide a clearer picture of the company's financial health and market position. The company's market capitalization stands at a robust $50.88 billion, reflecting significant investor confidence. Ross Stores' P/E ratio, which is currently at 25.63, suggests that the stock is trading at a price relatively in line with its near-term earnings growth, according to an InvestingPro Tip. This aligns with the company's efforts to enhance its value offerings and may indicate a balanced risk-reward scenario for investors.

Additionally, Ross Stores has demonstrated consistent revenue growth, with the last twelve months as of Q1 2023 showing a 9.98% increase, which is a testament to the company's effective strategy and execution. The InvestingPro Tip highlighting the stock's low price volatility also complements the steady growth narrative, making it an attractive option for investors seeking stability in the specialty retail sector. The company's strong return over the last three months, at 15.96%, further underscores its positive trajectory.

For those interested in deeper analysis and additional metrics, InvestingPro offers a comprehensive list of tips, including insights on the company's dividend history, financial strength, and analyst predictions. In total, there are 13 more InvestingPro Tips available for Ross Stores, which can be found at https://www.investing.com/pro/ROST, offering valuable guidance for potential investors.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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