MOORESVILLE, N.C. - Lowe's Companies, Inc. (NYSE: NYSE:LOW) has promoted Jennifer Wilson to the position of senior vice president and chief marketing officer, effective as of Monday. Wilson's enhanced responsibilities will include leading strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media, and the management of Lowe's retail media network.
Additionally, she will spearhead the creation of a new customer experience integration organization aimed at delivering comprehensive customer journeys.
With over two decades of experience in marketing and merchandising, Wilson has been with Lowe's since 2006. Her previous role as senior vice president of enterprise brand and marketing saw her overseeing various aspects of the company's marketing strategy. Prior to her tenure at Lowe's, Wilson held leadership positions at renowned advertising and marketing agencies.
Lowe's CEO Marvin Ellison praised Wilson's extensive background, highlighting her role in the recent successful launch of the MyLowe's Rewards loyalty program and Lowe's retail media network. Ellison emphasized her data-driven approach and contribution to developing a deeper customer understanding.
Wilson expressed her enthusiasm for the opportunity to further enhance Lowe's brand, emphasizing the importance of teamwork and a customer and data-centric focus in driving value for customers and business results for the company.
In addition to her role at Lowe's, Wilson is a member of the board of directors for the Ad Council and holds a bachelor's degree from Kent State University.
Lowe's, a Fortune 50 home improvement company, serves approximately 16 million customer transactions weekly across the United States. With total sales exceeding $86 billion in the fiscal year 2023, Lowe's operates over 1,700 stores and employs around 300,000 associates.
The company is committed to supporting community programs aimed at creating safe, affordable housing and fostering the development of skilled trade experts.
This appointment is based on a press release statement issued by Lowe's Companies, Inc.
In other recent news, Lowe's Companies, Inc. has been a focal point of attention following its first-quarter performance in 2024. The company reported earnings per share that were 4% higher than expected, despite a challenging macroeconomic climate. However, Lowe's second-quarter earnings per share guidance was below consensus, raising concerns among analysts.
In the midst of this, Lowe's has announced a 5% increase in its quarterly cash dividend to $1.15 per share. This decision reflects the company's confidence in its growth strategy and commitment to delivering shareholder value.
Analysts from firms such as Mizuho Securities USA LLC, Piper Sandler, RBC Capital Markets, and Barclays (LON:BARC) Capital Inc. have provided their ratings on Lowe's, ranging from "Buy" to "Equal Weight." BofA Securities maintained its Buy rating on Lowe's, citing the company's successful advancement with its Total Home strategy. However, TD Cowen sustained its Hold rating on Lowe's, noting an unexpected gross margin shortfall.
Additionally, Lowe's has partnered with DoorDash (NASDAQ:DASH) and Shipt to expand same-day delivery options, contributing to its online sales growth.
InvestingPro Insights
As Lowe’s Companies, Inc. (NYSE: LOW) welcomes Jennifer Wilson to her new role as senior vice president and chief marketing officer, the company's financial health and market performance remain of interest to investors and stakeholders alike. With a solid market capitalization of $124.28 billion, Lowe’s stands as a significant player in the Specialty Retail industry.
InvestingPro data shows a P/E ratio of 17.41, which is relatively low when paired with the company’s near-term earnings growth, suggesting that the stock could be undervalued. This is further supported by a PEG ratio of 0.83 for the last twelve months as of Q1 2025, indicating potential for growth relative to earnings expectations. Moreover, Lowe's commitment to shareholder returns is evident in its dividend track record, maintaining payments for 54 consecutive years and raising its dividend for 40 consecutive years.
InvestingPro Tips highlight that Lowe’s has been profitable over the last twelve months and analysts predict the company will continue to be profitable this year. These factors, combined with the company's low price volatility, may be attractive to investors seeking stability in their portfolios.
For those interested in a deeper dive into Lowe's financials and performance metrics, there are additional InvestingPro Tips available that could provide valuable insights. To explore these further, visit https://www.investing.com/pro/LOW and use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription. There are 9 more InvestingPro Tips listed for Lowe's, offering a comprehensive look at the company's strategic positioning and market potential.
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