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Goodyear appoints new digital and marketing chiefs

EditorEmilio Ghigini
Published 30/07/2024, 13:52
© Reuters
GT
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AKRON, Ohio - The Goodyear Tire & Rubber Company (NASDAQ: GT) has announced the appointment of Mamatha Chamarthi as Senior Vice President and Chief Digital Officer, alongside Will Roland as Senior Vice President and Chief Marketing Officer. Both will begin their roles on August 1, reporting directly to CEO and President Mark Stewart.

Mamatha Chamarthi, who previously served as Chief Software Business Growth Officer at Stellantis (NYSE:STLA), brings a wealth of experience in overseeing global connected vehicle initiatives, cybersecurity, and enterprise IT.

In her new position at Goodyear, Chamarthi will be responsible for the digital aspects of the business, including the development and execution of a comprehensive digital strategy for products, plants, services, and processes.

Will Roland joins Goodyear from Stellantis North America, where he was the Senior Vice President Media, Consumers, Analytics, and Digital. His background includes leading the integration of data and insights into consumer marketing channels.

As the new CMO, Roland will be instrumental in guiding Goodyear's brand and marketing strategies, driving the company's top-line actions, and leveraging advanced analytics and market insights.

CEO Mark Stewart expressed confidence in the appointments, stating that Chamarthi and Roland's expertise in leveraging data and consumer insights will transform how Goodyear meets customer needs and will help the company make agile, data-informed decisions.

Goodyear, a global tire manufacturer, employs approximately 71,000 people and operates 54 facilities in 21 countries. The company is known for its innovation, with two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, focused on developing advanced products and services.

This leadership change is part of Goodyear's ongoing efforts to enhance its digital capabilities and marketing strategies to foster growth and increase profitability. The information is based on a press release statement from The Goodyear Tire & Rubber Company.

In other recent news, Goodyear Tire & Rubber Co. has secured a $500 million credit facility from Goldman Sachs (NYSE:GS) Bank USA, aimed at partially redeeming the company's 9.500% Senior Notes due in 2025.

Another significant development is the potential acquisition of Goodyear's off-road tire division by Yokohama Rubber Co., a deal that could exceed $1 billion. This move is expected to boost Yokohama Rubber's presence in the off-road tire market.

On the analyst front, Morgan Stanley (NYSE:MS) has initiated coverage of Goodyear with an Equalweight rating, suggesting the company's stock performance may align with the average return of other stocks covered by the firm.

The company's first quarter of 2024 showed promising results, with segment operating income reaching $247 million, nearly double from the previous year. This performance was driven by recovery in the Americas and growth in the Asia Pacific region, leading to a significant reduction in net debt by over $550 million.

As part of its strategic plan, Goodyear is targeting $1.3 billion in earnings improvement and a 10% segment operating income margin by the end of next year. The company anticipates steady volume and pricing in the second half of the year, with potential growth in the Americas and restocking in EMEA. These recent developments highlight Goodyear's proactive financial management and strategic growth initiatives.

InvestingPro Insights

The strategic appointments at The Goodyear Tire & Rubber Company (NASDAQ: GT) highlight the company’s focus on digital transformation and marketing innovation. These leadership changes come at a time when the company's financial health and market position are of keen interest to investors. According to InvestingPro data, Goodyear has a market capitalization of $3.37 billion, reflecting its significant presence in the Automobile Components industry, where it remains a prominent player.

InvestingPro Tips suggest that Goodyear's net income is expected to grow this year, indicating potential for a positive shift in profitability. This is especially relevant given the company’s past performance, where it was not profitable over the last twelve months. Analysts predict the company will be profitable this year, which aligns with the new leadership’s goals of driving growth and increasing profitability. Moreover, Goodyear does not currently pay a dividend to shareholders, which may appeal to investors prioritizing capital gains over income.

However, it's worth noting that Goodyear has been grappling with weak gross profit margins, which stood at 18.21% over the last twelve months as of Q1 2024. This is a critical metric as Chamarthi and Roland's data-driven strategies could potentially improve operational efficiencies and strengthen profitability. The company’s stock price movements have been quite volatile, which may be of interest to investors looking for short-term trading opportunities or those with a higher risk tolerance.

To gain deeper insights into Goodyear's financials and market predictions, investors can explore more InvestingPro Tips by visiting https://www.investing.com/pro/GT. Additionally, for those interested in a comprehensive investment tool, use the coupon code PRONEWS24 to get up to 10% off a yearly Pro and a yearly or biyearly Pro+ subscription. There are 7 additional InvestingPro Tips available for Goodyear that could further inform investment decisions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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