LAS VEGAS - Golden Matrix Group, Inc. (NASDAQ:GMGI), a developer and licensor of online gaming platforms, announced today the acquisition of an 80% controlling interest in Classics for a Cause Pty Ltd (CFAC), an Australian online discount platform. The move signifies GMGI's expansion into the consumer loyalty and rewards market, complementing its existing gaming and sports betting operations.
CFAC, known for its business-to-consumer platform that provides members with discounts and promotional giveaways, reported over $10 million in revenue and a $1.9 million operating profit before tax for the fiscal year ending June 30, 2024. The company has a substantial social media following and a customer base surpassing 300,000, with more than 10,000 active monthly subscribers.
Under the acquisition terms, GMGI will pay approximately $8.4 million, with 70% in cash and the remaining through restricted GMGI common stock. The agreement also includes provisions for a holdback amount and an earnout, contingent on CFAC's post-closing profit targets. GMGI will also have a call option to acquire the remaining 20% minority interest.
Brian Goodman, CEO of Golden Matrix, expressed confidence in the acquisition, citing the potential for scaling CFAC and enhancing revenue and cash flow. Thomas Bailey, founder of CFAC, will continue in an executive role to oversee growth and lead expansion plans into the U.S. market.
The acquisition, subject to customary closing conditions, is expected to close within days, with an effective date of August 1, 2024. This strategic move comes as the consumer loyalty and rewards market is forecasted to grow significantly in the coming years.
Golden Matrix's expansion into consumer loyalty and rewards through the CFAC acquisition is based on a press release statement. The financials presented are on a cash basis and are not independently audited, with the expectation to transition to GAAP and accrual basis post-transaction.
In other recent news, Golden Matrix Group has made significant strides in expanding its presence. The company's subsidiary, Meridianbet Group, has recently secured a sports-betting license to operate in South Africa. This license, issued by the Western Cape Gambling and Racing Board, represents a major step in Golden Matrix's global expansion strategy. The licenses granted to Meridianbet include a Bookmaker License, a Bookmaker Premises License, and a Manufacturer License, allowing the company to offer online sports betting nationwide in South Africa and license its proprietary sports betting software in the Western Cape region.
This development comes as the South African digital gambling market is projected to grow significantly, potentially reaching $1.1 billion at a 5.77% CAGR by 2029. The sports-betting sector contributes significantly to South Africa's economy, accounting for 50% of the country's gross gambling revenue.
In addition to this, Golden Matrix Group has also received shareholder approval for the acquisition of MeridianBet Group, with 73.5% of the voting shares supporting the deal. This acquisition, expected to close in April 2024, is set to further bolster the company's operations and global presence. However, the completion of this acquisition is subject to certain conditions, including the company securing sufficient funding. These are recent developments in the company's growth strategy.
InvestingPro Insights
Golden Matrix Group, Inc. (NASDAQ:GMGI) is making strategic moves to diversify its business model and strengthen its market position with the recent acquisition of Classics for a Cause Pty Ltd. As the company ventures into the consumer loyalty and rewards market, it's important to consider several financial metrics and analyst insights that could impact investor perspectives.
InvestingPro data indicates that Golden Matrix Group has a market capitalization of $299.69 million, reflecting its size and market value within the sector. Despite a negative P/E ratio of -133.05, which suggests that the company is not currently profitable, the revenue growth over the last twelve months, as of Q1 2024, is at a robust 19.26%. This points to an expanding business that could be on the cusp of a turnaround, especially as it integrates CFAC's profitable operations into its own.
One of the key InvestingPro Tips for GMGI is the expectation of net income growth this year, which aligns with the company's latest move to acquire a profitable entity like CFAC. Furthermore, analysts predict sales growth in the current year, which could be bolstered by the new acquisition and GMGI's expansion into new markets. This is a critical piece of information for investors who are tracking the company's ability to scale its revenue streams.
While GMGI's stock price movements have been quite volatile, with a significant drop over the last three months, the company holds more cash than debt on its balance sheet, which is a positive indicator of its financial health and its ability to sustain growth initiatives. Additionally, GMGI's liquid assets exceed its short-term obligations, providing it with a cushion to navigate market fluctuations and invest in opportunities like the CFAC acquisition.
For those interested in a deeper analysis, there are over 10 additional InvestingPro Tips available that provide further insights into Golden Matrix Group's financial health and market position. These tips can be accessed through InvestingPro's platform, offering investors a comprehensive tool for making informed decisions about their investments in GMGI.
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