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Duolingo expands design capabilities with Hobbes acquisition

Published 09/07/2024, 15:00
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PITTSBURGH - Duolingo, Inc. (NASDAQ:DUOL), renowned for its mobile language learning platform, has announced the acquisition of Hobbes, a Detroit-based animation and motion design studio. The acquisition, which is Duolingo's second such move following the 2022 purchase of Gunner, another Detroit studio, aims to enhance the company's design capabilities, particularly in motion design.

The integration of Hobbes into Duolingo's Design department establishes a dedicated motion design team, which is expected to contribute significantly to the learning platform's user experience. Duolingo has been utilizing animation and motion design to make its products more engaging and enjoyable, a strategy that the company believes leads to better learning outcomes.

Ryan Sims, Chief Design Officer at Duolingo, emphasized the importance of design in the company's success, noting that the addition of Gunner's team had already accelerated their use of character illustration and animation. With Hobbes' team joining the fold, Duolingo anticipates a further boost in its motion design capabilities.

Hobbes brings twelve new specialists to Duolingo, including motion designers, animators, and creative directors, effectively expanding Duolingo's Detroit office. The studio has been collaborating with Duolingo on several projects, including Duolingo Music and animation design systems. Eddy Nieto and Nevin McRay, leaders at Hobbes, expressed their enthusiasm for joining Duolingo, citing shared values and a commitment to high-quality design and product development.

Duolingo's flagship app is the most downloaded education app on both Google (NASDAQ:GOOGL) Play and the Apple (NASDAQ:AAPL) App Store. This acquisition demonstrates Duolingo's ongoing investment in design excellence to enhance its educational offerings.

The financial terms of the deal were not disclosed in the press release statement.

In other recent news, Duolingo Inc. has seen significant developments, including positive first-quarter earnings that surpassed expectations. The language learning platform reported robust growth in revenue, bookings, and daily active users. The company also raised its full-year guidance for both bookings and revenue growth. Duolingo is making strategic investments in new areas such as math and music, and is expanding its offerings for English learners.

DA Davidson initiated coverage on Duolingo with a Buy rating and a price target of $250, indicating confidence in the company's growth potential. Similarly, JMP Securities upgraded Duolingo to Market Outperform, setting a new price target at $260. These upgrades reflect the analysts' confidence in Duolingo's growth catalysts, including the rollout of its Max feature, optimization of subscription tiers, and improvements to the Family Plan.

Needham, another financial services firm, increased its price target on Duolingo to $267 from the previous $241, following the company's strong first-quarter earnings. Despite some challenges, such as a deceleration in user growth and risks associated with AI, analysts from various firms regard Duolingo as a leading company in its category.

These recent developments highlight Duolingo's continued growth and potential in the digital education industry.

InvestingPro Insights

In the wake of Duolingo's recent acquisition of Hobbes, a closer look at the company's financial health and market performance offers additional insights. Duolingo has been trading at a high earnings multiple, with a current P/E ratio of 180.72, which underscores the market's high expectations for the company's future growth. This optimism is echoed by the impressive gross profit margins Duolingo has maintained, reaching 73.28% over the last twelve months as of Q1 2024, reflecting the company's ability to efficiently manage its cost of goods sold and maintain profitability.

Moreover, revenue growth remains robust, with a 44.33% increase over the last twelve months as of Q1 2024. Duolingo's strategic acquisitions, such as Hobbes, are likely to contribute to this momentum by enhancing the user experience and potentially attracting more users to the platform. Analysts have taken note of the company's trajectory, with four of them revising their earnings upwards for the upcoming period, indicating a positive outlook on Duolingo's financial performance.

For those interested in a deeper analysis, InvestingPro provides additional InvestingPro Tips that highlight key aspects such as Duolingo's strong cash position, expected net income growth this year, and anticipated sales growth. To explore these insights and more, readers can visit InvestingPro for a comprehensive view. Additionally, users can take advantage of the special offer using coupon code PRONEWS24 to get up to 10% off a yearly Pro and a yearly or biyearly Pro+ subscription, which includes access to more than 10 additional InvestingPro Tips that can help investors make informed decisions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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