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B&M stock faces pressure as competitive edge weakens in FMCG, says UBS

EditorEmilio Ghigini
Published 23/09/2024, 09:02
BMRRY
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On Monday, UBS began coverage of B&M European Value Retail SA (BME:LN) (OTC: BMRRY) stock, assigning a sell rating to the stock along with a price target of GBP3.90.

The firm highlighted that the company's once disruptive direct-sourcing model, which thrived alongside the expansion of discounters ALDI and LIDL throughout the 2010s, is now facing challenges.

According to UBS, B&M's competitive advantage, particularly in fast-moving consumer goods (FMCG), which are crucial for driving customer traffic, seems to have halted its previous positive momentum.

The firm pointed out that while B&M may find opportunities to increase its market share in non-food items, the competitive edge it once held in FMCG appears to have at least temporarily ceased. This development has led UBS to adopt a cautious stance on the stock, prompting the initiation of coverage with a sell recommendation.

In their commentary, UBS reflected on the past success of B&M, noting the company's consistent like-for-like (LFL) outperformance that was part of a beneficial cycle. However, the firm now perceives a shift in B&M's market position, with the company's growth strategy facing potential headwinds.

The price target of GBP3.90 set by UBS suggests that the firm anticipates a downward movement in B&M's stock value. This valuation is based on the firm's analysis of the company's current business model and the changing dynamics within the FMCG sector.

B&M European Value Retail SA is a variety retailer known for its cost-effective sourcing and variety of products, ranging from groceries to home goods. The company has previously benefited from its ability to offer competitive prices, which attracted cost-conscious consumers, especially during the times of rapid growth for discount stores like ALDI and LIDL.

In other recent news, B&M European Value Retail SA has been in the spotlight due to significant analyst actions. Barclays (LON:BARC) has adjusted its price target for B&M shares, reducing it to GBP6.15 from GBP6.25, maintaining an Overweight rating.

This decision follows Barclays' expectations for B&M's first-quarter like-for-like sales to decline by 4.0%, the largest drop in two years, due to factors such as challenging year-over-year comparisons and adverse weather conditions. However, Barclays anticipates a rebound in positive sales from the second quarter onwards, with total sales growth projected at approximately 2%.

In contrast, Morgan Stanley (NYSE:MS) has downgraded B&M from Equalweight to Underweight and lowered its price target to £4.33 from £5.75. This action stems from B&M's lagging sales performance, trailing the UK retail average and significantly behind key competitor Tesco (OTC:TSCDY).

The firm also expressed concerns about the sustainability of B&M's current profit margins, leading to a downward revision of its earnings per share estimates for B&M by 11%. These recent developments highlight the differing perspectives of analysts on B&M's financial performance and future prospects.


InvestingPro Insights


As B&M European Value Retail SA (B&M) contends with the evolving retail landscape, current metrics from InvestingPro provide a mixed picture. The company boasts a notable dividend yield of 3.28%, signaling a commitment to returning value to shareholders. This is supported by a history of maintaining dividend payments for over a decade. Moreover, analysts anticipate that B&M will remain profitable this year, with a positive net income over the last twelve months.

Nevertheless, the company's valuation metrics present cautionary signs. B&M is trading at a high price-to-earnings (P/E) ratio of 11.55 relative to its near-term earnings growth, and its price-to-book (P/B) ratio stands at 5.75, which could suggest the stock is currently priced at a premium. Additionally, the stock is trading near its 52-week low, reflecting the concerns raised by UBS regarding the company's competitive positioning.

Investors considering B&M should weigh these factors alongside the broader market analysis. For those seeking more detailed guidance, InvestingPro offers a comprehensive suite of additional tips, with 6 more available for B&M at InvestingPro.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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