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Apple expands AirPods range with new features and colors

Published 09/09/2024, 19:42
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AAPL
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CUPERTINO - Apple Inc (NASDAQ:AAPL). unveiled its latest AirPods lineup, introducing a redesigned AirPods 4, new color options for AirPods Max, and innovative hearing health features for AirPods Pro 2. The announcement, which came today, highlighted the new AirPods 4 with Active Noise Cancellation (ANC) and the introduction of the world's first end-to-end hearing health experience with AirPods Pro 2, set to be available this fall.


The AirPods 4 boasts an open-ear design and offers a new fit with advanced audio capabilities. Utilizing a vast dataset, the design has been refined for enhanced comfort, employing techniques like 3D photogrammetry and laser topography to map ear shapes. The new model features a low-distortion driver and high dynamic range amplifier, adding Personalized Spatial Audio with dynamic head tracking. The H2 chip in AirPods 4 enables features such as Voice Isolation for clearer call quality and Siri Interactions, where users can respond to Siri by nodding or shaking their head. The charging case, now supporting USB-C, promises up to 30 hours of battery life.


AirPods Max now come in midnight, starlight, blue, purple, and orange, aligning with other Apple products, and include USB-C charging. The AirPods Pro 2 will offer Hearing Protection, a Hearing Test, and a Hearing Aid feature, aiming to assist the approximately 1.5 billion people globally affected by hearing loss. These features, validated through scientific studies, are expected to receive marketing authorization from global health authorities.


Pre-orders for the AirPods 4 and AirPods Max start today, with availability in stores starting Friday, September 20. The new hearing health features will be accessible via a free software update for AirPods Pro 2 customers this fall when paired with devices running iOS 18 or iPadOS 18.1.


In line with Apple's environmental commitments, the new AirPods 4 design includes 100% recycled rare earth elements in all magnets and gold in the plating of multiple printed circuit boards. The packaging is entirely fiber-based, contributing to Apple's goal of removing plastic from all packaging by 2025.


The AirPods 4 are priced at $129, AirPods 4 with ANC at $179, and AirPods Pro 2 at $249. The AirPods Max with USB-C charging are available for $549. This announcement is based on a press release statement from Apple Inc.


In other recent news, Apple Inc. has unveiled a plethora of new products and updates. The company introduced the Apple Watch Ultra 2, now offered in a black titanium finish, with features such as sleep apnea notifications and an extended battery life. Apple also launched the iPhone 16 and iPhone 16 Plus, equipped with a new A18 chip and enhanced camera capabilities including a feature called Camera Control.


Simultaneously, Apple has shifted its focus to artificial intelligence (AI) with the iPhone 16 release, spotlighting Apple Intelligence, a generative AI platform. The company is also set to unveil its A18 chip developed using Arm's latest V9 chip design, which is expected to enhance AI applications.


In other developments, Apple's latest products, including the Apple Watch Ultra 2 and the iPhone 16 series, are available for pre-order. The company's new AI system, Apple Intelligence, and the improved Siri with ChatGPT integration, were showcased at Apple Park headquarters. However, the availability of these AI features in China remains uncertain due to restrictions. These are some of the recent developments from Apple Inc.


InvestingPro Insights


With Apple Inc.'s latest announcement of the new AirPods lineup, investors and consumers alike are keen to understand the company's financial health and market positioning. As Apple continues to innovate, its financial metrics provide insight into its current valuation and market performance. As of the last twelve months leading up to Q3 2024, Apple's market capitalization stands at a robust $3.3 trillion, underpinning its status as a tech behemoth.


Investors should note that Apple's P/E ratio, a measure of its current share price relative to its per-share earnings, is at 33, indicating a premium valuation which could reflect the market's confidence in the company's future growth. However, the P/E ratio adjusted for the last twelve months is slightly lower at 32.64, suggesting some adjustment in valuation perceptions over time. Additionally, Apple's revenue has seen a modest growth of 0.43% during the same period, showcasing a stable increase in its financial performance. This growth is complemented by a gross profit margin of 45.96%, reflecting the company's ability to maintain a robust profitability despite market fluctuations.


One of the InvestingPro Tips for Apple highlights its consistent ability to raise dividends, having done so for 12 consecutive years, which may be particularly appealing for income-focused investors. Moreover, the company is known for low price volatility, which could make it a potentially attractive option for risk-averse investors seeking stability in their portfolios. For those interested in further analysis, InvestingPro offers additional insights, including 14 more tips on Apple's financial health and market performance, available at https://www.investing.com/pro/AAPL.


As Apple gears up for the release of its innovative AirPods products, these financial metrics and InvestingPro Tips provide a snapshot of the company's enduring market presence and financial stability, which could be crucial for stakeholders making informed decisions in a dynamic tech landscape.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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