On Monday, JPMorgan (NYSE:JPM) reiterated its Overweight rating on Apple Inc. (NASDAQ:AAPL) with a steady price target of $265.00. The firm's analysis centers on the potential for Apple's shares to match the broader market's performance as the company integrates Artificial Intelligence (AI) features across its product range.
The discussion looks ahead to 2025, considering the impact of AI on product volumes and Apple's share price.
According to the firm, there are compelling reasons for investors to hold Apple shares (NASDAQ:AAPL), with or without an AI-driven volume upcycle.
"While the volume upcycle is key to bull case with AI, the bull case without AI hinges on healthy revenue and earnings growth led by Services revenue growth and margins with limited further downside on iPhone volumes and an intact premium valuation while investors await datapoints around consumer traction for AI features being rolled out steadily," the firm said.
The firm points out that the premium valuation of Apple could remain stable as the market anticipates more concrete data on consumer response to the new AI features. These features are anticipated to be introduced progressively and could play a crucial role in shaping the company's future performance.
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