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The best, most basic investing strategy for everyone.

Published 30/08/2024, 11:47
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Whether you're brand new to investing or a seasoned veteran, few strategies can match this one for its consistent historical returns, clear action plan, and ability to let you sleep soundly at night.

Do you:

  • Want to get started in investing?
  • Have a small or medium budget?
  • Not know where to start?
  • Want some degree of confidence that this will work?
  • Want a clear, easy plan of action?
  • Want a piece of the winning stocks action without having to identify them ahead of time?
  • Want to know what to do when the market 'crashes'?
  • Want a low-stress, low-maintenance way to engage in the financial markets?


In the complex world of finance, finding a straightforward investment strategy can be a daunting task for newcomers. However, one approach has stood the test of time and continues to gain popularity among both novice and seasoned investors alike: S&P 500 index investing. My piece explores why this method might be an ideal starting point for those new to the investment landscape. Long story short? The best time to start investing is now. The next best time is tomorrow- see where I'm going with this?

Understanding the S&P 500
The S&P 500, short for Standard & Poor's 500, is a stock market index that tracks the performance of 500 large companies listed on stock exchanges in the United States. These companies are selected by a committee based on factors such as market size, liquidity, and industry grouping. The index is widely regarded as one of the best representations of the U.S. stock market and, by extension, the U.S. economy.

A Brief History of the S&P 500
The S&P 500 has a rich history dating back to 1923, when Standard Statistics Company began publishing a series of indices. In 1957, the modern S&P 500 as we know it today was introduced, expanding the previous 90-stock index to include 500 companies. Over the decades, it has become the most widely followed equity index, with trillions of dollars benchmarked to it. The index has witnessed and reflected major economic events, from the post-war boom to the tech bubble of the late 1990s and the 2008 financial crisis, making it a fascinating chronicle of American economic history.

The Case for S&P 500 Index Investing

1. Broad Diversification
One of the primary advantages of investing in an S&P 500 index fund is the instant diversification it provides. By purchasing shares in such a fund, you're effectively investing in 500 of the largest U.S. companies across various sectors. This diversification helps to spread risk, as the poor performance of one company or sector can potentially be offset by the strong performance of others.

2. Historically Solid Performance
While past performance doesn't guarantee future results, the S&P 500 has demonstrated robust long-term returns. Over the past 90 years, the index has delivered an average annual return of about 10% (including dividends). It's worth noting that this figure includes periods of significant market downturns, such as the Great Depression and the 2008 financial crisis.

3. Low Costs
S&P 500 index funds typically have very low expense ratios compared to actively managed funds. This is because they simply aim to replicate the index rather than trying to outperform it through frequent trading and analysis. Lower fees mean more of your money remains invested, potentially leading to higher returns over time.

4. Simplicity and Low Stress
For new investors, the simplicity of this strategy is particularly appealing. Once you've chosen an S&P 500 index fund, the investment process is straightforward. There's no need to spend time researching individual stocks or trying to time the market.

This simplicity translates into a low-stress investment approach. By owning a piece of the 500 largest U.S. companies, you're essentially betting on the long-term growth of the American economy. This strategy eliminates the fear of missing out (FOMO) that often plagues investors. Whether it's the latest tech giant or a surging healthcare company, as an S&P 500 investor, you already own a piece of that success story.

Moreover, this approach is naturally boosted by winners. As companies in the index grow and succeed, they take up a larger portion of the index, automatically increasing your exposure to these top performers. Conversely, underperforming companies may drop out of the index and be replaced by rising stars, ensuring that your investment is always aligned with the leaders of the U.S. economy.

How to Invest in S&P 500 Index Funds

Choosing an Investment Vehicle
S&P 500 index funds come in two main forms: mutual funds and exchange-traded funds (ETFs). Both types aim to track the index, but they differ in how they're traded and managed. ETFs can be bought and sold throughout the trading day like stocks, while mutual fund transactions are processed once per day.

Implementing a Buy-and-Hold Strategy
Many financial experts recommend a buy-and-hold approach when investing in S&P 500 index funds. This strategy involves making regular investments over time, regardless of short-term market fluctuations. This method, known as pound-cost averaging, can help smooth out the impact of market volatility.

Considerations for Account Types
When investing, it's important to consider the type of account you'll use. Options include Individual Savings Accounts (ISAs), Self-Invested Personal Pensions (SIPPs), and general investment accounts. Each has its own tax implications and contribution limits, so it's worth researching which is most suitable for your circumstances.

Starting Early: S&P 500 Investing for Young People
One of the most powerful advantages in investing is time, and S&P 500 index investing is no exception. While the legal age for independent investing is typically 18, there are ways for younger individuals to begin their investment journey with parental involvement.
In the UK, parents can open Junior ISAs (JISAs) for children under 18, which can include S&P 500 index funds. In the US, custodial accounts such as UGMA or UTMA can serve a similar purpose. Some brokerages also offer youth investment accounts, managed by parents or guardians.
By starting early, young investors can harness the power of compound interest and potentially accumulate significant wealth over their lifetime. Moreover, this approach provides an excellent opportunity for financial education, teaching young people about the stock market, long-term planning, and the importance of patience in investing. As Warren Buffett once said, "The earlier you start, the better. But it's never too late to begin."

The Power of Starting Young: An Example
To illustrate the potential of starting S&P 500 index investing at a young age, let's consider a hypothetical example. Imagine an 18-year-old who begins investing £50 per month into an S&P 500 index fund. They're committed to increasing their investment over time, so they double their monthly contribution every three years. Here's how their investment might grow by the time they reach 30:

  • Ages 18-20: £50 per month
  • Ages 21-23: £100 per month
  • Ages 24-26: £200 per month
  • Ages 27-29: £400 per month


Assuming an average annual return of 8% (a conservative estimate based on historical S&P 500 performance), by age 30, their account could grow to approximately £62,000. Of this, about £32,400 would be their own contributions, and nearly £30,000 would be investment gains.

This example demonstrates several key principles:

  1. The power of starting early: Even with small initial amounts, starting young allows more time for compound interest to work its magic.
  2. The impact of increasing contributions over time: As earnings typically increase with age, gradually boosting investment amounts can significantly enhance long-term results.
  3. The potential of consistent, long-term investing: Despite market fluctuations, a steady, long-term approach can lead to substantial growth.


It's important to note that this is a hypothetical example. Actual returns will vary based on market performance, and past performance doesn't guarantee future results. However, it illustrates the potential of combining youth, consistency, and the historically strong performance of S&P 500 index investing.

As John C. Bogle wisely said, "Time is your friend; impulse is your enemy." This example shows just how powerful time can be when it comes to investing.

Risk Management and Expectations
While S&P 500 index investing offers many benefits, it's crucial to understand that all stock market investments carry risk. The value of your investment can go down as well as up, and you may get back less than you initially invested.

Market volatility is a normal part of investing, and the S&P 500 has experienced numerous significant downturns throughout its history. However, historically, the index has always recovered and gone on to reach new highs. This underscores the importance of maintaining a long-term perspective.

It's also worth noting that while the S&P 500 provides exposure to large U.S. companies, a well-rounded portfolio might also include other assets such as bonds, international stocks, and perhaps some allocation to smaller companies.

Common Mistakes to Avoid
New investors should be wary of several common pitfalls:

  1. Attempting to time the market: Trying to buy low and sell high is notoriously difficult, even for professional investors.
  2. Panicking during market downturns: Selling when markets fall locks in losses and can mean missing out on the recovery.
  3. Neglecting to rebalance: Over time, the proportion of your portfolio in different assets can drift. Periodic rebalancing helps maintain your desired asset allocation.


Embracing Market Downturns: Turning Crashes into Opportunities
While market crashes can be unsettling, especially for new investors, they can also present unique opportunities for those investing in S&P 500 index funds. Here's why remaining calm during market downturns and even viewing them as buying opportunities can be a rewarding strategy:

1. Buying at a Discount
When the market crashes, stock prices fall, effectively putting shares "on sale". By continuing to invest during these periods, you're buying more shares for the same amount of money. This is akin to buying your favourite items at a store when they're discounted – you get more for your money.

2. Dollar-Cost Averaging in Action
If you're following a strategy of regular, consistent investing (known as dollar-cost averaging), market downturns work in your favour. You'll automatically be buying more shares when prices are low and fewer when prices are high, potentially lowering your average cost per share over time.

3. Historical Perspective
Historically, the S&P 500 has always recovered from crashes and gone on to reach new highs. While past performance doesn't guarantee future results, understanding this historical trend can help you stay calm during market turbulence.
Warren Buffett famously advised, "Be fearful when others are greedy and greedy when others are fearful." This wisdom is particularly applicable during market crashes.

4. Long-Term Focus
Remember, S&P 500 index investing is a long-term strategy. Short-term market fluctuations, even severe ones, tend to smooth out over time. By maintaining your investment strategy during downturns, you position yourself to potentially benefit when the market recovers.

5. Avoiding Emotional Decisions
One of the biggest advantages of index investing is that it helps you avoid making emotional investment decisions. By sticking to your investment plan even when the market is crashing, you avoid the common pitfall of selling low out of fear and missing out on the eventual recovery.

Practical Approach
While it's easy to say "stay calm" during a market crash, it can be challenging in practice. Here are some strategies to help:

  1. Maintain a long-term perspective: Remind yourself of your investment timeline and goals.
  2. Avoid constantly checking your portfolio: Frequent checking during downturns can lead to anxiety and rash decisions.
  3. Consider increasing your investments: If you have the means, market downturns can be an excellent time to boost your investments.
  4. Educate yourself: Understanding market cycles and the history of market recoveries can provide reassurance during tough times.


Remember Peter Lynch's wise words: "The real key to making money in stocks is not to get scared out of them." 

Real-Life Examples

To illustrate the potential of S&P 500 index investing, consider this: £10,000 invested in the S&P 500 in 1980 would have grown to approximately £760,000 by the end of 2020, assuming all dividends were reinvested. This period included several significant market downturns, including Black Monday in 1987, the dot-com bubble burst in 2000, and the global financial crisis of 2008.
However, it's important to remember that this is an extreme example over a very long period, and future returns may not mirror past performance.

Final Thoughts
S&P 500 index investing offers a simple, low-cost way for new investors to gain exposure to the U.S. stock market. Its benefits of diversification, historically solid long-term performance, and simplicity make it an attractive option for those beginning their investment journey.
However, as with any investment strategy, it's crucial to consider your personal financial goals, risk tolerance, and investment horizon. 

Remember, all investing carries risk, and it's always wise to do your own research and consider seeking advice from a qualified financial professional before making investment decisions. The key to successful investing often lies not in complex strategies, but in choosing a sensible approach and sticking to it over the long term.

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