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Tesla's Robotaxi reveal misses its mark.

Published 11/10/2024, 15:22

Tesla's much-anticipated "We, Robot" event on 10th October, where Elon Musk unveiled the latest autonomous vehicle, the 'Cybercab,' left many underwhelmed. Instead of a triumphant leap into a future of autonomous transport, the event seemed more like a reminder of unfulfilled promises and unclear timelines, ultimately missing the mark.

The Cybercab, priced at around $30,000, is designed as a two-seater robotaxi with an ambitious aim to bring autonomous mass transport to the market by 2026 or 2027. While its butterfly wing doors and induction charging were aesthetically and technologically impressive, the lack of steering wheels and pedals was concerning given the uncertain status of Tesla's Full Self-Driving (FSD) software. Musk's insistence that unsupervised FSD would roll out next year in Texas and California seemed overly optimistic considering the software's current performance and the numerous delays it has faced since 2016. The promise that it will soon be "ten times safer" than human drivers, while bold, lacks the data to back it up—something that left analysts and enthusiasts alike sceptical at the event.

Another criticism of the reveal was the apparent ambiguity in the purpose of this new vehicle. Despite Tesla promoting the Cybercab as an efficient and cost-effective alternative to current transport options, many questioned why this robotaxi wasn't simply a more optimised version of an existing model like the Model Y. With only two seats and no rear window, and no room for luggage, the Cybercab seemed less practical for a typical ride-sharing scenario compared to a standard Tesla Model Y. This has led to concerns about the viability and scale of its adoption, especially as Tesla has also failed to clarify the vehicle's expected range or key operational specifications.

Additionally, the introduction of the Cybercab creates a potential conflict with Tesla's existing customer base. Many Tesla owners have invested in the company's vehicles with the expectation of generating revenue through the Full Self-Driving (FSD) capabilities, particularly by participating in Tesla's future autonomous ridesharing network. By introducing a dedicated robotaxi that could undercut these owners, Tesla risks alienating customers who feel their investment is being undermined. This internal competition could complicate Tesla's strategy and raise questions about how the company intends to balance its support for individual owners with its ambition to dominate the autonomous transport market.

Tesla's robotaxi efforts are also notably behind their competitors. Waymo, the current industry leader, has already been offering autonomous ride-hailing services for two years. Tesla's ambitious promises stand in stark contrast to Waymo's more measured and operationally proven approach, making it clear that Tesla is at least two years behind in delivering a functional, real-world autonomous solution.

The event also suffered from a somewhat disorganised presentation style. Attendees faced delays as Musk handled an unexpected medical emergency in the crowd, and much of the keynote felt disconnected, with Elon jumping between announcements.
This further contributed to the general impression that the launch, while high on spectacle, was short on substance. The focus on showcasing 20 Cybercabs and a fleet of 50 autonomous vehicles, while impressive visually, ultimately did little to answer practical questions about when these vehicles would be available or how they would be integrated into existing urban infrastructure.

Overall, the "We, Robot" event highlighted the growing gap between Tesla's bold visions and the real-world application of these ideas. While there is no denying that the technological ambition behind the Cybercab is impressive, the lack of clarity and repeated delays are beginning to erode customer patience. With an uncertain timeline and continuing questions around FSD's readiness, it remains to be seen whether Tesla's latest offering will live up to its promise or become yet another in a series of elusive goals.

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