Tata Motors (NYSE:TTM), the renowned Indian automaker, has recently made headlines by trademarking the names Frest and Azura, sparking speculation of new coupe SUV models being added to their lineup. The company has been tight-lipped about the details of these potential new models, but industry experts are already buzzing with anticipation.
The company filed the trademark for Azura on January 5, 2023, and it was accepted and advertised on September 11, 2023. This move follows Tata's tradition of using unique names for its vehicles, such as Buzzard, Sliq, and now Frest and Azura.
In addition to these potential new entries, Tata Motors is also working on fully electric derivatives of its existing Harrier, Safari, and Sierra models. The company had showcased the Curvv concept last year as a preview to its future generation models before making its global debut at the 2023 Auto Expo. The production version of Curvv is expected to hit showrooms in India sometime next year and is likely to be available in both ICE (NYSE:ICE) (Internal Combustion Engine) and battery-powered variations.
The all-electric Curvv is expected to be based on Tata's Gen 2 EV architecture—an upgrade over the current Ziptron technology—and could be offered in two variants: Medium Range and Long Range. However, these developments are still conjectures as there's no concrete confirmation regarding the same.
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