(Reuters) - French supermarket retailer Carrefour (PA:CARR) is in talks to sell its Rue du Commerce online shopping site to French e-commerce venture Shopinvest, as it refocuses its online sales strategy on food rather than electronics.
Carrefour said on Friday that it had received a firm offer from Shopinvest for Rue du Commerce. Carrefour, which bought the Rue du Commerce site back in 2015, did not disclose any financial details.
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The group is in the midst of a five-year plan to cut costs, boost its e-commerce investments in food, and offer more organic products and own-brand labels to tackle competition from the likes of Amazon (O:AMZN) and domestic rival Leclerc.