Proactive Investors - Sky announced its decision to eliminate around 1,000 jobs across its UK operation on Tuesday evening.
Job cuts are expected to primarily impact the engineering teams responsible for installing satellite dishes, reports revealed.
It is part of a strategic pivot towards digital streaming services, a transition accelerated by the growing consumer preference for platforms like Sky Glass and Sky Stream.
These platforms highlight a shift away from the satellite dishes which originally made Sky a household name.
The broadcaster, which will cut around 4% of its workforce, is facing the need to adapt its workforce and operations to align with this digital-first approach.
It comes after Sky was acquired by US media conglomerate Comcast Corporation (NASDAQ:CMCSA) in 2018 for £32 billion, a deal that has accelerated its switch to digital.
“Increasingly, customers are choosing Sky Glass and Sky Stream which don’t require specialist installation, and that has led us to change the number of roles we need to deliver our services,” the group explained.
Sky, which also slashed hundreds of jobs last year, is just one of several media companies which have been forced to cut jobs recently.
Earlier this week, Channel 4 said it would cut 15% of its workers after its chief executive Alex Mahon said the industry was experiencing the worst advertising downturn since the 2008 financial crash.
Reports indicate the BBC is considering job cuts as it struggles to deal with the freeze in licence fees over the last two years, while ITV (LON:ITV) analysts think it could reveal job cuts next month.
ITV chose not to comment when contacted.
Sky's continued investment in new areas of its business, such as the film and TV studio at Elstree, highlights its commitment to the media industry, but also the key shift to digital.