Benzinga - Sony Group Corp (NYSE: SONY) is rumored to be considering a major acquisition of Take-Two Interactive Software, Inc (NASDAQ: TTWO), a holding company behind popular game developers such as 2K Games, Rockstar Games, and Visual Concepts, as reported by the gaming sites Xfire and GameCentral.
This speculation comes amid Microsoft (NASDAQ: MSFT)'s pending $69-billion acquisition of Activision Blizzard (NASDAQ: ATVI).
See also: Is Xbox Changing Its Tune On The Activision Merger? Find Out What Xbox's Head Phil Spencer Says
The Dynamics At Play: Despite the popularity of Take-Two's game titles, industry experts suggest that the company's value is not as high as some may believe. The company has a market cap of $19.06 billion.
Nevertheless, the company's value is expected to significantly increase with the release of the upcoming GTA 6, so it'd be wise for Sony to make a move before that.
Sony has been known to voice its opposition to large-scale mergers in the gaming industry, however, the potential threat posed by Microsoft's acquisition of Activision Blizzard may be too great for Sony to ignore.
Gamer Weighs In: According a GameCentral story posted on MSN, the M&A rumor came from gamer Rythian on Twitter, who wrote: "Have it on extremely good word that if Microsoft acquires Activision Blizzard, Sony is going after Take-Two Interactive to counter it. 3 of my trusted and almost always correct sources confirmed that to me."
Have it on extremely good word that if Microsoft acquires Activision Blizzard, Sony is going after Take-Two Interactive to counter it.© 2023 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.3 of my trusted and almost always correct sources confirmed that to me.
— Rythian (@LumberjackRy) February 27, 2023