- RBC Capital analyst Rishi Jaluria downgrades Asana, Inc (NYSE: ASAN) to Underperform from Sector Perform with a price target of $13 (23% downside), down from $21.
- Jaluria views Asana's software as discretionary and, therefore, recession-prone.
- He determines that project management is not a large TAM. He thinks the market is intensely competitive, with multiple pure-plays and several solutions that were part of broader software platforms.
- Asana faces competition from more prominent vendors that have acquired into the space, including Adobe Inc (NASDAQ: NASDAQ:ADBE) (Workfront), Citrix Systems, Inc (NASDAQ: CTXS) (Wrike), and, most notably, Atlassian Corp Plc (NASDAQ: TEAM) (Trello).
- He views Asana's cash burn as problematic and the timeline to profitability as unclear.
- He notes Asana's huge dependence on advertising, which is 30%+ of total sales and marketing spend.
- Price Action: ASAN shares traded lower by 3.93% at $16.88 on the last check Tuesday.
| Mar 2022 | JMP Securities | Maintains | Market Outperform | |
| Mar 2022 | RBC Capital | Maintains | Sector Perform | |
| Mar 2022 | Piper Sandler | Maintains | Overweight |
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