By Lauren Hirsch
(Reuters) - Post Holdings, the No.3 U.S. cereal company, is set to acquire British cereal company Weetabix in a $1.76 billion deal, a person familiar with the matter said.
Reuters had reported in January that Post Holdings was among four bidders vying for Weetabix, which is owned by China's Bright Food [SHMNGA.UL].
The other bidders were UK's Associated British Foods (LON:ABF), Cereal Partners Worldwide and Italian pasta maker Barilla.
Weetabix and Post Holdings were not immediately available for comment.