Sharecast - The AIM-traded company said the service was designed to assist estate agents in generating additional revenue and securing more instructions for valuations.
It said YPS would offer estate agencies a dedicated team of specialists, functioning as an extension of their in-house staff.
The team was focussed on nurturing the agency's sales and lettings database, ultimately delivering valuations and cultivating a pipeline of “well-qualified and motivated” leads.
To ensure a seamless integration with each agency, the YPS team would receive detailed briefings about the specific aspects of the business.
Onthemarket (LON:OTMPO) said such a tailored approach would ensure that the engagement aligned with the agency's unique tone of voice.
Additionally, the YPS team would use local area numbers that match the branches, enabling familiarity and consistent service throughout the process.
Following a successful pilot phase last year, during which it received positive feedback, YPS had already gained prominent customers including Carter Jonas and Dawsons.
“We are delighted to be providing agents with Your Property Services as an extension of their branch,” said chief executive officer Jason Tebb.
“Our dedicated team of specialists are experts in taking applicants, potential sellers and landlords and nurturing leads to serve them 'oven ready' to our agents for a valuation appointment, for example, or to find the most willing and able buyers and tenants.
“This new, highly cost-effective service levels the playing field and helps agencies maximise the value of a database they've spent years building, but don't have the resources to fully exploit.”
Tebb described the launch of YPS as “another key step” in the firm’s evolution towards becoming a 'one stop shop' technology company, providing value-add services for agents across the entire property ecosystem.
“Most importantly, YPS solves a problem in an innovative and highly effective way helping our clients generate additional revenue.”
At 0817 BST, shares in OnTheMarket were up 1.31% at 61.8p.
Reporting by Josh White for Sharecast.com.