MALMÖ, Sweden - Oatly Group AB (NASDAQ:OTLY), known for its oat-based dairy alternatives, has expanded its product range with the introduction of Oatly Oatmilk Creamers in the United States. These creamers, available in four flavors—Sweet & Creamy, Vanilla, Caramel, and Mocha—are designed to enhance the at-home coffee experience.
With the plant-based creamer market witnessing a 13% increase in dollar sales and a 9% rise in unit sales over the past 52 weeks, Oatly's entry into flavored creamers aims to capitalize on this growing trend. The company believes that the new product line will appeal to both new and existing customers.
The creamers, which are now available in the refrigerated sections of major retailers across the country, including Walmart (NYSE:WMT), Target, Albertsons (NYSE:ACI), Kroger (NYSE:KR), and Stop & Shop, are priced at $5.99.
Oatly's creamers join an extensive portfolio of non-dairy milk alternatives such as Barista Edition, Original, Full Fat, Low Fat, Chocolate, Super Basic, and Unsweetened Oatmilks. These products are marketed as having a lower environmental impact compared to cow's milk and are designed to offer a similar taste and functionality.
All Oatly products sold in the US are free from major allergens and are vegan, glyphosate-free, Non-GMO Project Verified, Gluten Free Certified, and Kosher Certified. Leah Hoxie, SVP of Innovation at Oatly North America, expressed the company's enthusiasm for the new creamers, highlighting their taste and functionality.
Oatly's Barista Edition Oatmilk, introduced in 2017, has achieved notable success in the market, currently ranking as the #1 velocity oat creamer in the US. The company's commitment to oats and sustainability has been a core part of its business for over 30 years, with its products available in more than 20 countries worldwide.
This news is based on a press release statement from Oatly Group AB. The company's forward-looking statements indicate plans for new product launches and potential sales growth. However, these statements are subject to various risks and uncertainties that could affect actual results.
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