NEW YORK - Macy's, Inc. (NYSE: NYSE:M) announced today that Michael Krans has been appointed as vice president of Macy's Media Network (LON:NETW). Krans, with a background in sales and marketing, will be responsible for the company's internal media division, which aims to connect advertisers with Macy's and Bloomingdale's customer base.
Max Magni, chief customer and digital officer at Macy's, Inc., expressed enthusiasm about Krans joining the team, highlighting his extensive experience in the field. Krans' career includes significant roles at Walmart (NYSE:WMT) Connect and major publishing houses like Hearst and Condé Nast, where he led various sales, advertising, and marketing initiatives.
Macy's Media Network serves as a platform for advertisers to reach out to the company's loyal shoppers, offering personalized content and media strategies based on comprehensive insights across different categories. This approach is designed to support brand storytelling and align with business objectives.
The appointment of Krans is part of Macy's ongoing commitment to enhancing customer engagement and brand discovery through its retail media network. His role will involve leveraging his more than 20 years of industry experience to further develop the network's capabilities.
Krans holds a B.S. in International Marketing from the University of Minnesota – Carson School of Management. His previous role at Walmart Connect involved driving revenue growth with the company's largest apparel suppliers.
This news is based on a press release statement from Macy's, Inc. The company, which also operates Bloomingdale's and Bluemercury, is headquartered in New York City and strives to provide a seamless shopping experience through its extensive digital and physical presence. For more information, interested parties can visit the Macy's corporate website.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.