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Kontoor Brands names new COO to boost efficiency

EditorEmilio Ghigini
Published 19/03/2024, 10:58
Updated 19/03/2024, 10:58
© Reuters.

GREENSBORO, N.C. - Kontoor Brands , Inc. (NYSE: NYSE:KTB), the parent company of Wrangler and Lee, today announced significant changes to its leadership team, including the appointment of Tom Waldron as the new Chief Operating Officer (COO), effective immediately. This strategic move is part of the company's broader initiative, Project Jeanius, aimed at streamlining operations and enhancing productivity.

Waldron, who has been with the company for over three decades, will oversee the global operations of both the Wrangler and Lee brands. He will also maintain his current responsibilities managing the company’s global supply chain operations. Scott Baxter (NYSE:BAX), President, CEO, and Chair of Kontoor Brands, expressed confidence in Waldron’s ability to drive growth and lead the company through the next phase of its development.

Alongside Waldron's appointment, Jenni Broyles and Ezio Garciamendez have been promoted to expanded roles within the Executive Leadership Team. Broyles, who has been with the company since 2005, will take on the role of EVP, Global Brands President for Wrangler & Lee. Garciamendez, who joined Kontoor Brands in 2022 and has a background in global operations, has been appointed EVP, Chief Supply Chain Officer.

Christopher Waldeck, who previously shared the COO role and served as Global Brand President for Lee, will be departing from Kontoor but will remain through June to assist with the transition.

Kontoor Brands is recognized for its commitment to quality and innovation in the lifestyle apparel sector. The company's focus on a strategic sourcing model and a robust supply chain is aimed at fostering brand growth and delivering sustainable value to stakeholders.

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These leadership changes are expected to enhance Kontoor Brands' operational efficiencies and position the company for future growth.

The information for this report is based on a press release statement from Kontoor Brands, Inc.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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