Proactive Investors - ITV’s Connected TV advertising proposition has “a lot to offer” according to Deutsche Bank (ETR:DBKGn), which remained upbeat on the broadcaster.
Analysts at the bank believe that Connected TV, that is a TV with built in streaming content capabilities, “provides an attractive option for big-screen, sound-on advertising.”
“While the focus has been on the structurally challenged linear TV advertising business, we believe the growth in advertising within ITVX is still at a nascent stage and a step up her should compensate for the decline in linear TV,” the broker said.
ITV (LON:ITV) raised its target price to 102p from 100p and maintained its buy recommendation on the stock.