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Itron unveils new brand identity to reflect focus on sustainability

EditorEmilio Ghigini
Published 14/02/2024, 13:52
© Reuters.
ITRI
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LIBERTY LAKE, Wash. - Itron, Inc. (NASDAQ:ITRI), a key player in the utility and smart city sectors, has launched a new brand identity aimed at emphasizing its commitment to a more resourceful world through enhanced intelligence for energy and water management. The announcement, made today, showcases the company's evolution and its strategic focus on solutions that promote efficiency, sustainability, and connectivity.

The updated branding includes a modernized logo with a bolder font and a beam of light emanating from the letter 'O', symbolizing Itron's leadership and vision for the industry's future. This rebranding reflects Itron's dedication to addressing the pressing challenges of energy and water scarcity, rising demand, and the transition to cleaner energy sources.

Itron's president and CEO, Tom Deitrich, highlighted the significance of the new brand identity, stating it "honors our history and reflects the company we have become while demonstrating our industry leadership and dedication to understanding and solving our customers' evolving needs."

The company, renowned for its Industrial Internet of Things (IIoT) solutions, operates one of the largest connected platforms and installed bases in its field. Itron's technologies are pivotal in providing intelligence at the grid edge, facilitating a smoother shift to renewable energy and water delivery systems, and transforming how grid operators tackle critical issues.

The rebranding signals Itron's expansion and growth in several key areas, including electricity, water, smart cities, gas, and sustainability. The company's offerings aim to enhance grid visibility and control, reduce water waste, connect communities for sustainable growth, ensure natural gas delivery system integrity, and minimize carbon footprints.

Itron will be showcasing its new brand identity at the upcoming DISTRIBUTECH International event from February 27 to 29, 2024, where attendees can experience the brand's vision firsthand.

This rebranding initiative is based on a press release statement from Itron, Inc. The company continues to position itself as a catalyst for positive change, delivering secure and reliable solutions that support a sustainable future. For further details on Itron's new brand identity, resources such as the brand history video and press kit are available through the company's channels.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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