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Dr Martens’ sales nosedive, British footwear brand struggles to capture US market

Published 30/05/2024, 07:46
© Reuters Dr Martens’ sales nosedive, British footwear brand struggles to capture US market
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Proactive Investors - Iconic British footwear brand Dr Martens PLC (LON:DOCS) posted expectedly poor full-year results this Thursday, with revenues coming in even worse than initially expected.

Revenues of £877.1 million represented a year-on-year decrease of 12.3%, undershooting the 11% drop forecasted by the market.

Operating profit came to £122.2 million, a decrease of 30.6%, which was a few percentage points better than the 34% decline anticipated.

Profit after tax fell 46.3% to £69.2 million.

Chief executive Kenny Wilson said the results “reflect continued weak USA consumer demand”. He announced a group-wide “cost action plan” intended to save up to £25 million.

The total dividend was slashed from 5.84p in the previous year to just 2.55p.

Looking ahead, Wilson warned that financial 2025 will be a transition year.

“We are clear that we need to drive demand in the USA to return to growth in FY26 onwards and are executing a detailed plan to achieve this, with refocused and increased USA marketing investment in the year ahead,” he said.

Read more on Proactive Investors UK

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