Benzinga - by Bibhu Pattnaik, Benzinga Staff Writer.
On Saturday, former President Donald Trump made a unique appearance at Sneaker Con in Philadelphia, where he launched new Trump-branded sneakers a day after facing a $355 million ruling.
The event, known as "The Greatest Sneaker Show On Earth," saw Trump introducing the first official Trump footwear, a pair of shiny gold high tops named "Never Surrender High-Tops" and priced at $399.
According to a report by the Associated Press, the sneakers, featuring an American flag detail on the back, are part of a broader merchandise line that includes "Victory47" cologne and perfume, with each bottle selling for $99.
The reaction to Trump's presence and the launch of his sneaker line at Sneaker Con was mixed, reflecting the polarized views of the public towards the former president.
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While some attendees cheered, others booed, underscoring the divisive nature of Trump's figure in American politics and culture, reported the outlet.
“There’s a lot of emotion in this room,” Trump said at the event, holding up and showing off a pair of gold shoes, then placing one on each side of his podium.
“This is something that I’ve been talking about for 12 years, 13 years. And I think it’s going to be a big success,” he said.
The recently launched sneaker website is operated by CIC Ventures LLC, a company listed in Trump's 2023 financial disclosure. The website says it has no association with any political campaign.
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This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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