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Chill Brands expands retail presence in US

Published 12/12/2022, 07:55
Updated 12/12/2022, 08:10
© Reuters.  Chill Brands expands retail presence in US

Proactive Investors - Chill Brands Group PLC (LON:CHLL) said it has expanded its US retail store programme by selling to a new distribution partner in the country.

The manufacturer and supplier of cannabinoid (CBD) products noted that it has received an initial purchase order in excess of US$20,000.

Following the sale, Chill Brands’ CBD products will be available in an additional 60 stores across the Western US, it said. This follows on from 20 Colorado-based locations and 20 licensed dispensary outlets.

Additionally, Chill Brands said it builds on the company’s existing presence in 600 stores, with the recent activity representing a 15% expansion in its retail footprint.

Chill Brands said it continues to work with its distribution partners to extend its sustainable and targeted rollout to retailers in the US. Many of its existing partners, it said, have already expressed interest In carrying the company’s new range of nicotine-free vapour products announced last week.

“The Chill brand has enjoyed a warm reception from the new locations it has entered during the past few months, where our novel tobacco alternative products have attracted sustained attention from relevant consumers,” Chill Brands chief executive Callum Sommerton said in a statement.

“It is important to recognise that CBD is a unique product which is best suited to specialist outlets, as reflected by our updated rollout strategy. We continue to take steps to proliferate Chill CBD products throughout the US retail environment and look to growing our store footprint further," he added.

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