Proactive Investors - Cellular Goods PLC (LON:CBX), the skincare and wellness brand known for its premium products infused with lab-produced cannabinoids, has inked a deal with international personal care and beauty giant, Sephora.
Starting in the second half of May, Sephora's UK e-commerce platform will feature Cellular Goods' 'Look Better' skincare range, marking a strategic expansion of the company's retail footprint.
This partnership positions Cellular Goods as the first cannabigerol (CBG)-based skincare brand to be featured on Sephora UK. The move forms part of the company's comprehensive retail strategy aiming to spur growth via an increased presence in both online and brick-and-mortar stores.
Cellular's interim CEO and chairman, Darcy Taylor, said: "The launch bridges the gap between customer awareness and sales by making it easier for customers to purchase our products."
Among the offerings on Sephora.co.uk will be Cellular Goods' complete facial skincare line, including their top-selling Rejuvenating Face Serum, celebrated for its age-defying and inflammation-soothing properties.