Proactive Investors - UK-based wellness group Cellular Goods PLC (LON:CBX) is named as a finalist in the 'Best New Serum' category for its Rejuvenating Face Serum, at the 2023 Pure Beauty Awards.
Cellular Goods' best-selling Rejuvenating Face Serum is powered by the company's anti-inflammatory compound CBG.
CBG has been shown to prevent inflammation in the skin without the side effects associated with industry-standard ingredients retinol and vitamin C.
The Pure Beauty Awards is a prestigious annual event celebrating excellence and innovation in the beauty industry, recognising outstanding beauty and skincare products that have made a significant impact on consumers' lives.
The 'Best New Serum' category is competitive, with top brands such as MAC, SkinChemists, StriVectin, The Ordinary, Tata Harper, Unapologetic Luxury and Yonka Paris all listed up against Cellular Goods.
Polling is now open, with the winner being announced at the Pure Beauty Awards event on 2.
"Cellular Goods is proud to be announced as a finalist in the 2023 Pure Beauty Awards,” said Darcy Taylor, interim chief executive at Cellular Goods. "To be listed among such top brand names for the Best New Serum Award is great recognition of how far we have come with our 'Look Better' skincare range and our next-generation Rejuvenating Face Serum.
“Cellular Goods remains committed to developing science-backed, efficacy-led formulations for skincare and wellness products that help people look, feel and function better."