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Birkenstock Holding upgraded by leading investment bank - here's why

Published 01/07/2024, 15:08
Updated 01/07/2024, 15:11
© Reuters Birkenstock Holding upgraded by leading investment bank - here's why

Proactive Investors - UBS has upgraded Birkenstock Holding PLC (NYSE:BIRK) to a "buy" rating, citing three key improvements for the change.

First, Birkenstock's direct-to-consumer (DTC) expansion strategy has outperformed expectations, driving significant growth.

Second, the company is rapidly expanding in the Asia-Pacific region, capitalizing on new market opportunities.

Third, Birkenstock has successfully introduced premium-priced products, boosting average selling prices (ASPs) and enhancing its sales mix.

UBS has raised its five-year earnings per share (EPS) compound annual growth rate (CAGR) forecast to 25% from 21%, with a new fiscal year 2026 EPS estimate 10% above consensus.

UBS believes continued strong growth and upward EPS revisions will elevate the stock's valuation towards their new price target of $85, representing a 63% increase.

Additionally, the removal of previous concerns about brand momentum, conservative fiscal year 2024 guidance, execution risks from new factories, and stock liquidity has reduced overhangs on Birkenstock's stock​​.

Read more on Proactive Investors UK

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