BOULDER, CO - Auddia Inc. (NASDAQ:AUUD) (NASDAQ:AUUDW), a company specializing in AI-driven audio identification and classification, announced a new pay-per-play beta program for podcasters, aiming to offer a more reliable revenue stream compared to traditional ad-based models. The program is designed to compensate content creators directly for each episode played on the Auddia audio Superapp, faidr.
The initiative targets podcast listeners who typically skip ads or decline subscription offers for ad-free content. Auddia's technology will enable users to automatically fast forward through ad breaks within podcast episodes, thus simplifying the listening experience while ensuring podcasters are paid per play.
Michael Lawless, CEO of Auddia, highlighted the challenges podcasters face with inconsistent ad revenues and the significant cut taken by ad networks and salespeople. "We believe the real value is in the creative work of the podcasters, and the economics should reflect this," Lawless stated, emphasizing the potential for creators to retain a larger portion of revenue.
The beta program will leverage Auddia's Seamless Play and a new seek forward feature called Forward+, both part of the company's Enhanced Podcasts suite. These features utilize Auddia's patented AI and natural language processing (NLP) technologies to identify segments and facilitate ad avoidance. Forward+ will allow users to skip directly to the next content segment and is set to be released later this year.
Auddia's approach to podcast monetization reflects a shift towards direct payment systems akin to streaming music services. The company is currently in discussions with potential partners and expects to announce the first group of participants in the pay-per-play program soon.
This announcement is based on a press release statement and contains forward-looking statements that involve risks and uncertainties. Auddia's plans and the effectiveness of the pay-per-play model are subject to change, and the company has made no commitment to update these forward-looking statements.
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