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Apple Reveals Latest Macbook Pro with Updated In-House Chips

Published 18/10/2021, 19:42
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By Sam Boughedda

Investing.com — Apple (NASDAQ:AAPL) announced its revamped Macbook Pro on Monday, which includes its new components called the M1 Pro and M1 Max chips.

Apple shares edged up 0.7% on Monday.

In an event named "Unleashed," the company told onlookers that the chips are 70% faster than the previous M1 chips. It revealed the M1 Pro chip supports 32GB of total memory and 200gbps of memory bandwidth, three times as much as the previous M1 chip, while the M1 Max has a four times faster GPU performance than the standard M1. Apple said the M1 chips will give applications on the Mac operating system  a "huge boost."

The move to include the chips is seen as a way for Apple to remove Intel Corp (NASDAQ:INTC) chips from its computers. Intel has been a leading player in the chip industry for a significant period and has provided chips for Apple's Macbook Pro for around 15 years. According to Intel, approximately 80% of the world's computers have Intel processors inside them.

However, Apple has its sites set on competing with Intel in the market, describing the chips as "the first pro chips designed for the Mac," and "a major leap forward."

The new Macbook models are available in 14 and 16 inches.

Alongside the revamped Macbook Pro, the company also announced its Apple Music Voice plan, a new subscription tier for Apple Music designed around Siri, and its third generation of AirPods.

 

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