LOS ANGELES - AliExpress, the global online retail service under Alibaba (NYSE:BABA) International Digital Commerce Group, has announced a series of enhancements aimed at improving the shopping experience for its U.S. customers. These updates include expedited shipping times, comprehensive delivery guarantees, and a redesigned mobile application for easier navigation of its product offerings.
The platform, which connects consumers directly to international manufacturers, has recently seen a significant rise in its U.S. market presence, with a 60% year-over-year increase in order volume for the quarter ending December 31, 2023. According to Similarweb (NYSE:SMWB), AliExpress's monthly average visits in the U.S. jumped by 290% in 2023, establishing it as one of the fastest-growing e-commerce sites in the country.
Key improvements announced by AliExpress include faster shipping, with delivery targets of 5-12 calendar days for Choice orders and 8-14 calendar days for non-Choice marketplace orders. The company has also introduced a delivery guarantee, offering a $1.00 coupon to buyers if an order does not arrive by the estimated delivery date. Additionally, AliExpress has implemented refund guarantees for items not delivered within 30 days after shipment, or if products arrive damaged or are lost.
To further enhance customer satisfaction, AliExpress now offers free returns on millions of items, allowing buyers to initiate a return within 90 days after payment, with the first return on each parent order being free. The newly revamped mobile app promises a more personalized and enjoyable shopping experience, with improved search capabilities and sorting options.
In celebration of its 14th anniversary, AliExpress is inviting customers to enjoy up to 70% off sitewide from today through March 27, covering a wide array of products including fashion, electronics, home goods, and beauty items.
This announcement is based on a press release statement from AliExpress, which has been operating since 2010 as a business-to-consumer e-commerce platform, offering products from manufacturers and distributors primarily based in China to a global customer base.
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