CAMBRIDGE, Mass. - Akamai Technologies, Inc. (NASDAQ: NASDAQ:AKAM) has launched Content Protector, a new security product designed to defend against scraping attacks while preserving legitimate traffic for businesses. The announcement was made today, marking the release of the first scraper-specific solution aimed at the unique challenges posed by such attacks.
Scraping attacks, often conducted by bots, can serve both beneficial and malicious purposes in the digital commerce ecosystem. While these bots can assist in updating product information and featuring products on comparison sites, they also pose risks, such as enabling competitive undercutting, surveillance for inventory hoarding, and facilitating counterfeit activities. The persistent nature of scraping bots can degrade website performance, leading to a poor user experience and potential loss of consumer traffic.
Content Protector by Akamai employs a multi-layered approach to differentiate between harmful scraper bots and legitimate user traffic. It utilizes protocol-level assessment to verify the authenticity of connections, application-level assessment to check for the ability to execute business logic via JavaScript, analysis of user interactions to distinguish between human and bot traffic, and user behavior monitoring to detect unusual patterns indicative of bots. Additionally, it provides a risk classification system to categorize traffic based on detected anomalies.
Rupesh Chokshi, SVP and GM of Application Security at Akamai, emphasized that Content Protector is not just a security measure but also a business enabler. It aims to protect digital assets, enhance site performance, and safeguard brand reputation from counterfeit threats, thereby offering direct business value and supporting digital business growth with confidence.
Akamai Technologies is known for its cloud services that power and secure online experiences for leading companies globally. The Akamai Connected Cloud platform delivers applications and experiences closer to users while keeping threats at bay.
The information in this article is based on a press release statement from Akamai Technologies, Inc.
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