By Marc Jones
LONDON (Reuters) - Following are five big themes likely to dominate thinking of investors and traders in the coming week and the Reuters stories related to them.
1/DRAIN THE SW...ISS SKI RESORT
Donald Trump headlines the annual gathering of capitalism's finest at Switzerland's Davos ski resort next week. Davos always generates news for markets but the U.S. president's appearance could cause an avalanche -- hopefully not literally -- by giving him the perfect platform for attacks on the elite and on unbalanced global trade.
He may have to face some of those targets head on. German Chancellor Angela Merkel will be there, as will India's Narendra Modi and French President Emmanuel Macron. A paper will also be presented by Davos' organisers that takes direct aim at the Trump administration's understanding of international commerce.
Fireside chat about NAFTA's merits anyone?
Davos paper attacks Trump's views on trade
Aside from Trump limelight, Davos discreetly pushes peace talks
U.S. trade deficit hits nine-month high; oil prices lift imports
2/#ASKMARIO
The ECB has got a PR drive on at the moment encouraging young people to #ASKMARIO about the benefits of the euro. But on Thursday there will be a much more important Q&A session, when the central bank's policymakers hold their first get-together of 2018.
The main focus will be whether the ECB thinks the euro zone recovery is now so strong that it can end its 2.5 trillion euro bond buying largesse in one fell swoop in September, as some in its ranks have been suggesting.
Such speculation has sent the euro on another surge this year and Bund and other benchmark bond yields finally look to be travelling with it. Draghi though has plenty of form in cooling these rallies and might do so again, even if we are nearing the stage of #WHATEVERITTOOK.
ECB unlikely to ditch bond-buying pledge next week - sources
Euro zone bond yields head back towards multi-month highs
FOREX-Euro rockets to 3-year highs as bullish bets hit a record
3/MEXICAN (AND CANADIAN) STANDOFF
Mexican markets' two-year long rollercoaster ride over Trump's threats to kill off the NAFTA trade agreement will continue next week as the final negotiation round gets going in Montreal.
Trump said recently that terminating the 24-year old pact would be the "best deal" for the United States, but at five-week highs, the peso seems to be pricing in a positive outcome. A Reuters poll predicts it will all end up with only minor changes as the deal underpins $1 trillion in U.S., Mexican and Canadian trade.
That may send the peso as much as 8 percent higher according to some of those polled, while the Canadian dollar would weaken modestly.
But if NAFTA is scrapped, the peso will fall sharply, given Mexico sells 80 percent of its exports to the United States.
That outcome may force central bank interventions while the threat to inflation -- already at 16-1/2 year highs -- will make a February interest rate rise a certainty. Ten-year bond yields are at 7.6 percent and approaching the six-year highs hit last January around Trump's inauguration (MX10YT=RR).
NAFTA talks seen ending happily despite Trump growls
Trump says terminating NAFTA would yield "the best deal" in renegotiations
Mexico cenbank says U.S. NAFTA withdrawal would hit peso, inflation
Bank of Canada hikes rates amid NAFTA clouds
4/LOST IN TRANSLATION
Japan’s central bank also meets next week and though it is unlikely to change its policy any time soon, the moody reaction of the markets earlier this month to a small tweak in its bond purchases might require some verbal massaging.
Investors are sensitive to any subtle sign the Bank of Japan will follow the U.S. Federal Reserve and ECB and start tapering. The economy has had a very strong run by Japanese standards and inflation is creeping higher, although it remains far below the 2 percent target.
Governor Haruhiko Kuroda can therefore paint a brighter picture for the economy but may also remind investors that an exit from unconventional policies remains a distant prospect. Whether his words will be lost in translation remains to be seen but with the yen near a four-month high, markets seem to have their own interpretation.
Japan central bank to keep policy on hold, offer upbeat inflation view
BOJ Kuroda's optimism on economy, price outlook sends yen to 4-month high
Shock reaction to BOJ bond buying cut makes stimulus exit a challenge
5/BURNING HOT EARNINGS
Equities markets will be entering the white heat phase of the latest earnings season next week and so far a number of things have stood out.
Firstly the numbers look strong. The 9 percent of U.S. companies that have reported so far have racked up overall earnings growth of 12.3 percent, with 75 percent of them also surprising on the upside.
In terms of the scale of the surprise, the total wow factor is 4.5 percent, slightly down on the same time last year, when S&P 500 companies were scoring a slightly better 5 percent beat.
Next week's heavy slate includes U.S. manufacturers, basic industries and tech, while in Europe there is Swiss bank UBS on Monday, Novartis on Wednesday and Nordea, Sky and Diageo (LON:DGE) to come on Thursday.
Most money managers say European stocks still look cheaper than their U.S. counterparts, but with the euro at lofty levels and the ECB now looking to rein in stimulus, any disappointments could be harshly punished.
Graphic: U.S. trade deficit has been widening - http://reut.rs/2Di1bmNGraphic: The ECB's QE programme - http://reut.rs/2Did6kM
Graphic: NAFTA - http://reut.rs/2DSHDXzGraphic: BOJ purchases - http://reut.rs/2Dd0CuvGraphic: Euro zone has never been this cheap vs Wall Street - http://reut.rs/2DIvbJz